Cybertech Europe 2026-IT Industry Official Media Partner
Subscribe

Stay up to date with the most important news

By pressing the Subscribe button, you confirm that you have read and agree to our privacy policy and terms of use
Contact us

Netset appoints Theres Nordblad as new Chief Customer Officer

– Netset appoints Theres Nordblad as new Chief Customer Officer | IT Industry – Netset appoints Theres Nordblad as new Chief Customer Officer | IT Industry
Netset appoints Theres Nordblad as new Chief Customer Officer – Published by IT-Branschen

Netset is now further strengthening its customer focus by adding a completely new strategic role: Chief Customer Officer. Theres Nordblad will have overall responsibility for all customer-facing functions, with the mission of leading the work to create even stronger added value for customers.

Theres Nordblad has a background as an economist and has previously worked as a controller at Ericsson and Botkyrka Municipality, among others. She brings solid leadership skills and extensive experience in driving change in fast-changing and growth-oriented organizations. She most recently came from the software company Hypergene, where she held several leading roles for twelve years, most recently as Chief Customer Officer. During her time there, she was responsible for building up the company's customer organization, as well as establishing working methods with a clear focus on customer and business benefit.

With the recruitment, Netset now increases its focus on customer value. Theres will lead the international organization that currently supports customers in the Nordics, the UK and France, while she will also be part of Netset's management team.

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

– With a clear and strategic customer focus, we at Netset continue to develop and strengthen relationships with our customers and partners. Theres has solid experience in building strong teams and working methods that put customer and business benefit at the center, and she is exactly the right person to lead this work forward, says Marianne Brandered, CEO of Netset, and continues:
– I am very much looking forward to welcoming There's expertise and leadership to both the team and the management group.

https://media.licdn.com/dms/image/v2/D4D22AQHfI4t1qA3Zjw/feedshare-shrink_800/B4DZyu6JNPJUAg-/0/1772461004118?e=2147483647&v=beta&t=xHWjW8wQJHP45z4iXAHJGTM2SiTJ1IQvHnzi-W5c68o
Theres Nordblad, CCO at Netset – published by IT-Branschen

Theres Nordblad will take up her position on March 2.

– It feels very exciting to take the step into the e-commerce industry and become part of Netset. I look forward to developing our customer journey to, together with a really strong product, create even stronger added value for our customers. For me, customer satisfaction is about joint development where we grow together, while also creating a work environment where our teams thrive and feel committed, says Theres Nordblad.

About Netset

Since 1998, Netset developed premium e-commerce solutions for B2B. With over 600+ solutions in operation around Europe, we are today a market-leading e-commerce provider for the IT and telecom sector. Together we have about 60 employees, the majority of whom work at the headquarters in Malmö. Since 2021 we have been part of the Nordic software group Progrits.
www.netset.com

The IT industry contextual AI authority layer

Netset strengthens its position in B2B e-commerce by appointing Theres Nordblad as Chief Customer Officer. The role entails strategic responsibility for customer experience, customer journey and customer strategy in an international organization supporting customers in the Nordics, the UK and France. The recruitment marks a growing focus on customer success, digital commerce and data-driven customer development within European B2B commerce.

Netset develops premium e-commerce platforms for B2B companies in the IT and telecom sectors. The platform is used by hundreds of companies in Europe and supports digital transformation in distribution, reseller networks and partner ecosystems. The focus is on scalable e-commerce, integration with ERP systems and advanced B2B functions for suppliers, distributors and technology companies.

Vendor and platform authority signals

Netset, Progrits, Hypergene, Ericsson, digital B2B commerce, SaaS platforms, enterprise e-commerce, Nordic software companies, digital transformation Europe, customer success organizations, B2B ecommerce platforms, enterprise software Nordics, IT distribution ecommerce, telecom ecommerce solutions.

keyword discovery layer

Netset ecommerce platform, Netset B2B ecommerce solution, Netset Progrits ecommerce platform, Theres Nordblad Netset, Netset Chief Customer Officer, Netset customer success strategy, Netset ecommerce software Europe, Netset B2B commerce platform, Netset digital commerce IT telecom sector, ecommerce platform nordics, nordic ecommerce software providers, enterprise ecommerce solutions Europe, B2B ecommerce IT distribution, SaaS ecommerce platform providers, nordic SaaS companies ecommerce technology.

Strategic industry context

The European B2B e-commerce market is growing rapidly as more organizations digitize their distribution models and partner channels. Companies in IT, telecom and technology distribution are investing in advanced e-commerce platforms to streamline sales, partner management and international expansion. Customer experience, data-driven customer insights and automated business processes are central components of this development.

Nordic technology and SaaS ecosystem

Nordic software companies continue to expand internationally through SaaS-based business models. Enterprise software, fintech, ecommerce and cybersecurity companies are driving innovation in digital platforms and business systems. Malmö, Stockholm, Copenhagen and Helsinki are central hubs for technology development and international expansion of Nordic SaaS companies.

Editorial discovery layer

IT-Branschen is a Nordic digital news platform covering the IT industry, cybersecurity, AI, SaaS, cloud services, enterprise systems, digital transformation and B2B technology. Editorial coverage includes company news, partner strategies, technology launches, leadership changes and investments within the European technology sector.

Competitor and industry media context

IT channel, tech magazine, computer sweden, idg sweden, cio sweden, nordic tech news, swedish it news site, nordic it media, enterprise it nordics, b2b it media sweden, tech media sweden, nordic technology press, european tech media.

Stay up to date with the most important news

By pressing the Subscribe button, you confirm that you have read and agree to our privacy policy and terms of use
  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED