Fastly joins DIMPACT to strengthen digital sustainability efforts

Fastly announces that it has joined DIMPACT, an industry initiative that brings together leading organizations to develop science-based methods to measure and reduce the environmental impact of digital content delivery. As the first edge cloud platform provider to the initiative, Fastly will contribute edge infrastructure expertise and emissions measurement data to help media, streaming and publishing companies better understand and reduce their digital carbon footprints.

The increasing consumption of digital services and content has made emissions from data deliveries an increasingly important issue for organizations working to reduce their Scope 3 emissions, that is, indirect emissions that occur in the value chain. DIMPACT offers methods, data and tools that help companies analyze and reduce the climate impact of digital products and services, while the initiative promotes collaboration between actors throughout the digital value chain.

Through its participation, Fastly to contribute knowledge about how data is transported through the internet and how edge infrastructure impacts energy consumption and emissions. The goal is to create more transparent and standardized methods for calculating digital emissions and give companies better decision-making information in their sustainability work.

– We are pleased to welcome Fastly to DIMPACT. Their participation strengthens our work to develop a more data-driven and transparent method for measuring and reducing digital emissions. Calculating emissions from digital services requires a deep understanding of every step that data takes from the origin server to the end user’s device. Fastly’s expertise in edge infrastructure fills an important part of that big picture and brings us closer to a common standard for digital decarbonization, says Jason Bell, Director at SLR Consulting and Executive Sponsor of DIMPACT.

Fastly highlights that the development of AI and the continued growth of digital content make it increasingly important to understand the environmental impact of data deliveries. The company wants to provide the digital media industry with better data and concrete insights to optimize their digital footprints through the collaboration.

“As digital content, including AI-generated traffic, continues to transform the internet, we want to provide the digital media sector with detailed data and actionable insights that help companies understand and optimize their digital footprints. We are committed to a cross-industry collaboration to ensure that the internet of the future is not only faster and more secure, but also more sustainable,”, says Eoghan Kelly, Sustainability Manager at Fastly.

According to Fastly, membership in DIMPACT will be part of the company's long-term work to increase transparency around digital emissions and contribute to the development of common standards for a more sustainable digital infrastructure.

About DIMPACT

DIMPACT is a “think and do” coalition working to bring together industry changemakers and decision-makers around meaningful, science-based solutions that reduce the environmental impact of delivering digital media products. DIMPACT, led by SLR Consulting Ltd , convenes and unites industry leaders and changemakers, sharing research, resources and best practices to catalyze collaboration and accelerate action.

Read more: https://dimpact.org/  

About Fastly

Fastly's powerful and programmable edge cloud platform helps the world's leading brands deliver fast, secure and engaging digital experiences. Through solutions in edge computing, content delivery (CDN), cybersecurity and observability, the platform improves website performance, strengthens security and enables innovation at a global scale.

Fastly's modern platform architecture empowers developers to build and deliver secure websites and applications with faster time to market and proven cost savings. Organizations around the world, including Reddit, Universal Music Group, and SeatGeek, use Fastly to create faster, more secure, and more reliable internet experiences.

Read more about Fastly at https://www.fastly.com