Cybertech Europe 2026-IT Industry Official Media Partner
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PR agencies & communication teams

Collaborate with the IT industry and create greater value for your tech customers.

Reach IT decision-makers, technology leaders and professional buyers in Sweden and the Nordics through editorial relevance, transparent native advertising and long-term content partnerships.

Discuss a PR collaboration Send editorial pitch

How we work together

Three clear paths. A strict boundary between earned and paid media.

01 · Earned Media · Free

Editorial pitches & press releases

We welcome relevant press releases, exclusive news, research data, reports and expert perspectives on developments in IT and technology.

  • No publishing fee
  • No guaranteed publication
  • The editorial team decides the angle, headline and publication.
  • Journalistic value and Nordic relevance are prioritized
Send editorial pitch
02 · Sponsored Content · Paid

Native advertising & guaranteed exposure

When the client needs guaranteed publication, a specific publication date, campaign control or commercial links, we offer native articles and sponsored content solutions.

  • Guaranteed placement according to agreement
  • Planned publication date
  • Native articles, thought leadership and campaigns
  • All commercial content is clearly marked
Request Media Kit & Prices
03 · Strategic Partnership · Hybrid

Partnerships & co-created content

For deeper relationships, we can create formats that combine editorial expertise, client competence and clear commercial transparency.

  • Webinars and digital events
  • Co-branded reports and whitepapers
  • Expert and interview series
  • Long-term partner programs
Discuss strategic partnership

Why PR agencies work with us

A more valuable media partner for the agency and your clients.

The right B2B audience

Direct exposure to CIOs, CISOs, CTOs, IT managers, MSPs, resellers, vendors and other decision makers.

Fast & transparent dialogue

Clear communication with editorial and commercial teams without confusing earned and paid media.

Thought leadership

Opportunity to position customer experts in relevant interviews, analyses, Q&A and content formats.

Nordic relevance

We help identify which Swedish or Nordic angle makes international tech news more relevant.

Recurring relationship

Agencies with ongoing tech clients can establish a structured working relationship with the IT industry.

Commercial flexibility

Native, newsletters, events, thought leadership, whitepapers and other B2B formats can be combined according to the customer's goals.

Agency–Media Partnership Framework

Our guidelines for a professional PR relationship.

TransparencyWe maintain a clear separation between editorial content and advertising. Paid collaborations are always visible.
Value firstWe prioritize material that actually informs, educates, or provides relevant insights to the IT sector.
Embargo respectClearly marked embargoes are handled confidentially according to the agreed publication time.
No pay-for-playPaid media investment does not influence decisions about earned editorial coverage.

Partnership Agreement Template

A flexible MoU for recurring PR agency relationships.

The framework can be used as a starting point when the IT industry and a PR agency want to create a recurring relationship. It separates editorial, media buying, embargo and transparency.

This is a business framework and should be legally reviewed before being used as a binding agreement.

Memorandum of Understanding · PR Agency Partnership

1. Purpose & scope

The parties intend to establish a professional and recurring working relationship around press materials, editorial pitches, expert contacts and possible commercial media purchases. The agreement does not imply exclusivity unless this is stated separately.

2. Editorial guidelines & earned media

The PR agency may submit press releases, news pitches, reports, expert proposals and other editorial material without a publication fee. IT-Branschen retains full editorial control over whether material is published, how it is angled, headlined, edited or rejected. No earned placement is guaranteed.

3. Media Buying & agency terms

For paid campaigns, the parties may agree on special agency rates, volume discounts, annual frames or packaged solutions for native advertising, banners, newsletters, events, lead generation, whitepapers and other commercial formats. Terms and prices are set out in a separate quote or order confirmation.

4. Embargo & confidentiality

Material that is explicitly marked with embargo will be treated confidentially until the date and time specified. The agency is responsible for clearly stating the embargo, time zone, and any restrictions. Separate NDAs may be used for particularly sensitive information.

5. Transparency & labeling

All sponsored, paid or commercial content must be clearly marked according to the IT Industry's publishing principles and applicable rules. Editorial content should not be conditioned by paid advertising.

6. Contact methods & work process

The parties designate primary contacts. The agency can share editorial planning, embargo calendar, and upcoming client launches with reasonable notice. The IT industry can prioritize the assessment of relevant material from established relationships without guaranteeing publication.

7. Validity & termination

The framework is valid from the agreed date and can be terminated by either party with written notice. Ongoing commercial orders are regulated according to the respective order or quotation.

Next step

Do you want to establish a recurring relationship with the IT industry?

Tell us about your agency, which tech clients you represent, and which markets you work in. We can then discuss an editorial engagement model, media approach, or a broader partnership framework.

Contact the IT Industry Request a quote