Daily IT news
Independent coverage of companies, products and developments that impact enterprise IT.
About the IT Industry
Sweden's independent B2B media platform for IT, AI and cybersecurity.
IT-Branschen covers the technology, companies and market changes that shape modern IT. We publish news, analysis, interviews and event coverage for IT leaders, decision-makers and technology professionals in the Nordics and Europe.
330K+Monthly audience
7Publication language
B2BIT and technology audience
The Nordic countriesNordic roots with European reach
Our mission
A clear platform for understanding a rapidly changing IT market.
IT-Branschen exists to help readers understand the technology, companies and strategic decisions that shape today's IT market. Our editorial focus combines daily news with in-depth market context, expert interviews and event coverage.
We connect suppliers, distributors, resellers, service providers, customers and decision makers by giving the IT ecosystem a common place to follow developments and make better-informed decisions.
What we publish
Editorial coverage for IT professionals and decision-makers.
Analysis and market insight
Context around trends, investments, infrastructure, regulation and market changes.
Interviews
Conversations with founders, leaders and specialists who influence the development of the industry.
Event coverage
Editorial reporting, interviews and analysis from technology fairs and industry events.
Practical resources
Guides, explanations, and useful context for professionals evaluating technology and strategy.
Multilingual publishing
Content is available in Swedish, English, German, Dutch, Danish, Norwegian and Finnish.
Surveillance areas
The technology and markets that matter most to enterprise IT.
Artificial intelligence
Cybersecurity
Cloud
Data & analysis
Infrastructure
Enterprise software
Digital workplace
Telecom
Public sector
Defense & resilience
Health technology
Business & innovation
Our audience
For professionals who make technology decisions.
CIO, CTO & CISOTechnology leaders seeking strategic insights, market perspectives, and vendor news.
IT managers & specialistsProfessionals who evaluate infrastructure, security, software, cloud, and operations.
Partners & service providersMSPs, VARs, distributors, integrators and consultants in the Nordic IT ecosystem.
Technology companySuppliers, startups and established players who want to understand the market and reach the right target groups.
Transparency
Data transparency should be the standard, not the exception.
We believe that commercial collaborations should be supported by measurable and verifiable information. This means that partners should have meaningful insight into results rather than relying solely on static summaries.
Ongoing transparencyWhere possible, partners can track campaign results and developments during ongoing collaborations.
Verified dataWe focus on actual underlying performance, not just selected key figures.
Clear commercial separationSponsored and commercial content is presented separately from independent editorial coverage.
Long-term valueOur goal is to build collaborations around relevance, transparency and sustainable visibility.
European presence
Nordic roots with European relevance.
The IT industry works with technology suppliers, partners, PR agencies and event organizers in the Nordics and Europe.
We monitor and collaborate on major industry events, interviews and analyses that are relevant to a Nordic and European audience.
Nordic perspective. European relevance.
Our multilingual publishing model helps international companies reach Nordic readers and makes Nordic market insights available to a wider European audience.
Our values
Principles that shape how we work.
Independent journalismWe strive for objective, relevant and well-founded reporting for the IT industry.
TransparencyWe clearly distinguish between editorial content and commercial collaborations.
Quality over quantityWe prioritize content that provides real value to our readers and partners.
Long-term relationshipsWe build trust through professionalism, continuity and respect for our audience.
Leadership
Built around editorial independence and understanding of the IT market.
Mario Leif Birger Hansen
Responsible Publisher & Co-Founder
IT industry
Mario Leif Birger Hansen leads the editorial development of IT-Branschen with a focus on independent journalism, high content quality, transparency and long-term value for the IT industry. Through close collaboration with technology companies, PR agencies and industry associations, he works to strengthen IT-Branschen's position as a leading B2B publication for enterprise IT.
Profile
- Over 20 years of experience in IT, digital media and business development
- Strategic focus on content quality, market insights and long-term value
- Established relationships with technology companies, PR agencies and decision-makers
- Driving the IT industry's growth and international expansion
Frequently asked questions
About the IT industry.
What is the IT Industry?
IT-Branschen is an independent Swedish B2B media platform that covers IT, cybersecurity, AI, cloud, infrastructure, enterprise software and related markets.
Who reads IT-Branchen?
Our audience includes CIOs, CTOs, CISOs, IT managers, specialists, partners, service providers, and other professionals who work with technology decisions.
What languages do you publish in?
IT-Branschen publishes in Swedish, English, German, Dutch, Danish, Norwegian and Finnish.
Do you work with technology companies and PR agencies?
Yes. We work with suppliers, partners, PR agencies, event organizers, and other organizations through advertising, content, and commercial collaborations.
How do you distinguish between editorial and commercial content?
Commercial and sponsored content is clearly identified separately from independent editorial coverage, in line with our transparency and publishing principles.
How do I contact the IT Industry?
Please use our contact page for editorial questions, partnerships, advertising, or general inquiries.
Collaborate with the IT Industry
Do you want to reach the Nordic IT market?
Contact us about editorial opportunities, advertising, partnerships, events or campaigns for IT decision makers.
Swedish
Danish
Norwegian
Finnish
English
German
Dutch