In the IT industry we use AI-based tools as a support in parts of our business. AI is a support tool, while journalistic integrity, source criticism and human review are central parts of our editorial work.
This AI-policy describes how AI is used within the IT industry and what principles apply to publishing, content management and quality assurance.
How the IT Industry Uses AI
The IT industry can use AI-based tools to support parts of the business, including:
• Language enhancement and text processing
• Translations between different languages
• SEO optimization and metadata
• Headline suggestions and content structuring
• Summaries and research support
• Transcription of interviews and audio material
• Image enhancement and graphic production
• Analysis of trends, statistics and content data
• Automation of certain administrative and editorial processes
AI is used as a support tool and not as a replacement for human judgment, journalistic integrity or editorial responsibility.
Editorial review and human verification
All content published on IT-Branschen is reviewed by humans before publication.
We strive to ensure that published material is:
• Relevant
• Fact-based
• Professionally designed
• Adapted for our readers and target groups
AI-generated or AI-assisted material may be edited, supplemented, reviewed, or reworked by our editors before publication.
Transparency and responsibility
The IT industry strives to use AI in a responsible, transparent and professional manner.
We do not use AI to:
• Deliberately creating misleading information
• Publish false quotes or fabricated statements
• Manipulate news content in a misleading way
• Spreading disinformation
• Replace journalistic integrity or human review
We reserve the right to use AI-based tools to support editorial, technical and commercial workflows where it is deemed relevant, responsible and consistent with our guidelines.
AI-generated images and visuals
Some images, illustrations and graphic elements on IT-Branschen may be AI-generated or AI-assisted.
Such material is mainly used for:
• Illustrations
• Concept images
• Backgrounds and design materials
• Visualization of technology-related topics
We strive to ensure that visual material is not misleading or creates an inaccurate image of real people, companies or events.
Data protection and GDPR
The IT industry works to manage data and information responsibly in accordance with applicable data protection legislation, including GDPR.
Sensitive, confidential or personally identifiable information may not be shared with AI services in a manner that violates applicable law, agreements or internal guidelines.
Source criticism and quality assurance
AI-based systems can in some cases generate incorrect, incomplete or misleading information. Therefore, we conduct manual checks and editorial quality assurance before publication.
We strive to:
• Check facts and data
• Use credible sources
• Update information as needed
• Correct any errors that are discovered
Commercial and sponsored content
The IT industry can also use AI to support commercial workflows, for example in:
• Advertising production
• Promotional materials
• SEO optimization
• Translations
• Partner content and press materials
All commercial content still follows our editorial, quality, and business ethics guidelines.
Sponsored or commercial content is marked where required according to applicable rules and internal guidelines.
Limitation of liability
Despite manual checks and quality assurance, errors can occur.
The IT industry cannot guarantee that AI-assisted material is always completely error-free, but is actively working to detect, correct and improve content when necessary.
Continued development
AI technology is developing rapidly and this policy may therefore be updated continuously to reflect new technical, legal and editorial conditions.
Last updated
May 2026
Contact
If you have any questions about this AI policy or how the IT industry uses AI in its operations, please contact us via contact details at IT-Branschen.
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