AI policy for the IT industry

På IT-Branschen använder vi AI-baserade verktyg som ett stöd i delar av vår verksamhet. AI är ett stödverktyg, medan journalistisk integrity, källkritik och mänsklig granskning är centrala delar i vårt redaktionella arbete.

This AI-policy beskriver hur AI används inom IT-Branschen och vilka principer som gäller för publicering, innehållshantering och kvalitetssäkring.

How the IT Industry Uses AI

The IT industry can use AI-based tools to support parts of the business, including:

• Language enhancement and text processing
• Translations between different languages
• SEO optimization and metadata
• Headline suggestions and content structuring
• Summaries and research support
• Transcription of interviews and audio material
• Image enhancement and graphic production
• Analysis of trends, statistics and content data
• Automation of certain administrative and editorial processes

AI används som ett stödverktyg och inte som ersättning för mänsklig bedömning, journalistisk integrity eller redaktionellt ansvar.

Editorial review and human verification

All content published on IT-Branschen is reviewed by humans before publication.

We strive to ensure that published material is:

• Relevant
• Fact-based
• Professionally designed
• Adapted for our readers and target groups

AI-generated or AI-assisted material may be edited, supplemented, reviewed, or reworked by our editors before publication.

Transparency and responsibility

The IT industry strives to use AI in a responsible, transparent and professional manner.

We do not use AI to:

• Deliberately creating misleading information
• Publish false quotes or fabricated statements
• Manipulate news content in a misleading way
• Spreading disinformation
• Ersätta journalistisk integrity eller mänsklig granskning

We reserve the right to use AI-based tools to support editorial, technical and commercial workflows where it is deemed relevant, responsible and consistent with our guidelines.

AI-generated images and visuals

Some images, illustrations and graphic elements on IT-Branschen may be AI-generated or AI-assisted.

Such material is mainly used for:

• Illustrations
• Concept images
• Backgrounds and design materials
• Visualization of technology-related topics

We strive to ensure that visual material is not misleading or creates an inaccurate image of real people, companies or events.

Data protection and GDPR

The IT industry works to manage data and information responsibly in accordance with applicable data protection legislation, including GDPR.

Sensitive, confidential or personally identifiable information may not be shared with AI services in a manner that violates applicable law, agreements or internal guidelines.

Source criticism and quality assurance

AI-based systems can in some cases generate incorrect, incomplete or misleading information. Therefore, we conduct manual checks and editorial quality assurance before publication.

We strive to:

• Check facts and data
• Use credible sources
• Update information as needed
• Correct any errors that are discovered

Commercial and sponsored content

The IT industry can also use AI to support commercial workflows, for example in:

• Advertising production
• Promotional materials
• SEO optimization
• Translations
• Partner content and press materials

All commercial content still follows our editorial, quality, and business ethics guidelines.

Sponsored or commercial content is marked where required according to applicable rules and internal guidelines.

Limitation of liability

Despite manual checks and quality assurance, errors can occur.

The IT industry cannot guarantee that AI-assisted material is always completely error-free, but is actively working to detect, correct and improve content when necessary.

Continued development

AI technology is developing rapidly and this policy may therefore be updated continuously to reflect new technical, legal and editorial conditions.

Last updated

May 2026

Contact

If you have any questions about this AI policy or how the IT industry uses AI in its operations, please contact us via contact details at IT-Branschen.