Louise Zingenberg becomes new CEO of GS1 Denmark

GS1 Denmark has appointed Louise Zingenberg as new CEO. She most recently came from the role of COO within the organization and took up the new position on August 12, 2026. The appointment comes at the same time as GS1 Denmark continues its work on Vision 2030 and strengthens its focus on data, standardization and transparency.

Louise Zingenberg is taking the step from COO to CEO of GS1 Denmark. Through her previous role, she has already been closely involved in the organization's strategic and organizational development and thus has good knowledge of both the business, the members and the long-term ambitions.

The appointment comes at a time when GS1 Denmark is working to realize Vision 2030 and set the direction for the organization's continued development.

A central part of the work will be to further strengthen GS1 Denmark's role as a link between companies, industries and the global GS1 network. The ambition is also to make it easier for Danish companies to meet increasing demands for data, documentation and transparency.

Strategy, leadership and digital understanding

Niels Jensen, Chairman of the Board of GS1 Denmark, highlights Louise Zingenberg's experience in strategy, leadership and digitalization as important factors behind the decision.

”"We have carried out a thorough process and sought a CEO with strong expertise in strategy, leadership and digital understanding. Louise fits that profile, and above all her leadership has been decisive for our choice. She has the ability to set a clear direction, make decisions and at the same time create commitment and development around her."”

He also emphasizes that the board supports the organization's strategic direction and looks forward to working closely with the new CEO.

Will create greater value through global standards

One of Louise Zingenberg The most important tasks that the CEO will be to run GS1 Denmark strategic work further and ensure that the organization's global standards, data and solutions create even greater value for members and partners.

Her path to the CEO position began about a year and a half ago, when she first came into contact with GS1 Denmark through a consulting assignment. She then began working within the organization as COO and became closely involved in both strategic and organizational development.

It was primarily GS1's potential to make a concrete difference for companies, industries and society that piqued her interest.

”"GS1 is an important societal player and I am proud to have the opportunity to lead the organization. Our global standards contribute to efficient trade, traceability and reliable data between companies, sectors and countries."”

Louise Zingenberg also points out that a broader use of common standards will be an important part of the organization's continued development.

”The goal is clear: we will create even greater value for our members and increase the use of GS1 global standards and services. The more people who use the same standards, the more value we create for both business and society.”

Data and traceability are becoming increasingly important

GS1 standards are used for identification, labeling and exchange of structured data between companies and organizations. They are behind product identification systems and barcodes, among others, and are used in areas such as retail, healthcare, transport and logistics, and public procurement.

As demands for traceability, quality-assured product data and digital documentation increase, common standards are playing an increasingly important role in companies' supply chains and digital infrastructure.

For Louise Zingenberg The task now becomes to lead GS1 Denmark through the next phase and at the same time increase the value of the organization's standards and services for Danish companies and other actors.