Cybertech Europe 2026-IT Industry Official Media Partner
Subscribe

Stay up to date with the most important news

By pressing the Subscribe button, you confirm that you have read and agree to our privacy policy and terms of use
Contact us

Nutanix appoints new distributors in the Nordics and Baltics

Mats Ericson, Regional Manager for the Nordics and Baltics at Nutanix, leads the company's focus on hybrid multicloud, AI and cloud native in the Nordic and Baltic markets. Mats Ericson, Regional Manager for the Nordics and Baltics at Nutanix, leads the company's focus on hybrid multicloud, AI and cloud native in the Nordic and Baltic markets.
Mats Ericson, Regional Manager for the Nordics and Baltics at Nutanix. The company is strengthening its partner strategy in the region by appointing Arrow Enterprise Computing Solutions, SEC Datacom and TD Baltics as new distributors to accelerate growth in hybrid multicloud, cloud native and artificial intelligence.

Aiming for increased growth in cloud native, hybrid multicloud and AI with Arrow and SEC Datacom and TD Baltics

The software company Nutanix (NASDAQ: NTNX) today announces a strategic change to its distribution model for the Nordic and Baltic regions, effective August 1. The three newly appointed distributors are Arrow Enterprise Computing Solutions for the entire Nordic region, SEC Datacom for Norway, Sweden, Denmark and Finland, and TD Baltics for the three Baltic countries.

The new distribution model strengthens the company's long-term growth goals in both the established enterprise hybrid multicloud space and the rapidly growing strategic cloud applications and artificial intelligence segments. The change comes after a robust procurement process.

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

– The IT infrastructure in the Nordics is in the midst of a technology shift. Companies need to modernize their environments to take advantage of AI and cloud services, says Mats Ericson, Regional Manager for the Nordics and Baltics at Nutanix.

The new model will provide Nutanix with more distributors in the region, strengthening its partner network and creating better conditions for growth. The arrangement provides full coverage in the region, stronger local support and the right technical expertise, so partners can grow and meet their customers' needs in the best possible way.

– We are really happy to collaborate with Arrow, SEC Datacom and TD Baltics. These three distributors all have a strong local presence, the right skills and a genuine commitment to supporting our partners. With the new arrangement, which starts on August 1, we are building a fast-moving and strong channel, something that benefits both Nutanix and our partners both in the short and long term, continues Mats Ericsson

The new arrangement is based on three carefully selected distributors, each chosen for their expertise and local presence in the region.

– For us, it is absolutely crucial to have the right distribution partners by our side as we develop our partner network, says Stef Koopman, Channel Manager for Benelux and the Nordics at Nutanix and continues:

We are fully convinced that this arrangement enables us to support our partners with the right resources, the right expertise and the right focus, so that we can grow together.

About Nutanix

Nutanix is a global leader in cloud software and hybrid multicloud computing. With a common platform, it helps Nutanix organizations to run applications and manage data anywhere – whether in public clouds, private data centers, or hybrid environments. More than 30,000 customers worldwide rely on Nutanix to modernize their IT in a simple and cost-effective way. Learn more at www.nutanix.com

Stay up to date with the most important news

By pressing the Subscribe button, you confirm that you have read and agree to our privacy policy and terms of use
  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT