Sinch AB (publ) announces today that Sophie Cheng has been appointed Chief Marketing Officer (CMO). She succeeds Jonathan Bean, who recently took on the role of Executive Vice President, EMEA & Global Partnerships. Sophie Cheng will join Sinch’s global leadership team and report to CEO Laurinda Pang.
On Sinch Sophie has led the company's global product marketing and sales and revenue support organization, where she has contributed to strengthening the company's market positioning, industry analyst relationships, and go-to-market strategy. Before she started Sinch In 2024, she held several senior positions at ZoomInfo and Chorus.ai, where she supported commercial growth and helped companies develop customer dialogues using AI-powered technologies.
– Sophie has an unusual combination of strategic vision, operational acumen and deep understanding of both products and customer needs. She has already made a significant impact on Sinch through her leadership of our global product marketing and go-to-market organization. She is a modern market leader with a clear vision for how we strengthen our market presence, increase our relevance to customers and position Sinch for continued growth, says Laurinda Pang, CEO of Sinch.
– I have been part of Sinch’s journey myself and have seen the great opportunities that lie ahead as AI transforms how companies communicate with their customers. I look forward to taking on broader responsibilities and translating customer and market insights into growth, innovation and even better customer experiences. We have only just begun to explore what is possible and I am grateful for the trust as we continue to develop the future of customer communication, says Sophie Cheng.
About Sinch
Sinch's vision is to connect every business with every customer, anywhere in the world. With the industry's most trusted platform for intelligent customer communications, Sinch enables over 900 billion customer interactions annually for more than 200,000 customers globally. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences across messaging, email and voice.
Sinch has been profitable since its inception in 2008 and generated net sales of USD 3 billion (SEK 27 billion) in 2025. The company has over 4,000 employees in more than 60 countries and is headquartered in Stockholm. Sinch is listed on Nasdaq Stockholm (XSTO: SINCH).
Swedish
Danish
Norwegian
Finnish
English
German
Dutch