Palo Alto Networks Extends Observability Platform with Digital User Experience Monitoring

Of Sandra Astrom

28 July 2026

New capabilities for RUM and Synthetics gather insights about infrastructure, applications, and user experience, enabling the detection of issues before they impact users.

Palo Alto Networks (NASDAQ: PANW), Palo Alto Networks, a global leader in cybersecurity, today announced plans to acquire Embrace, a company specializing in user-centric monitoring of digital services. The acquisition will strengthen Palo Alto Networks’ Observability platform with Real User Monitoring (RUM) and provide organizations with greater visibility into how applications are performing for their users.

At the same time, Synthetics is being launched, a new feature developed by Palo Alto Networks' Autonomous Digital Experience Management (ADEM) team, which proactively tests application availability and performance from different locations around the world.

The new features expand Palo Alto Networks Observability Platform with Digital Experience Monitoring and provides customers with a single view, from end-user interactions and proactive validation of applications to underlying software and infrastructure, on an industry-leading, innovative and cost-effective platform.

Modern applications are becoming increasingly complex and autonomous, increasing the need for visibility into performance and reliability. Legacy tools are often fragmented and costly, and often miss user experience issues. Embrace’s RUM capabilities are built for modern environments and enable applications to scale as AI advances. Synthetics also leverages Palo Alto Networks’ globally distributed infrastructure to validate availability and performance from strategic locations around the world.

With the new features, organizations can:

• Eliminate blind spots: Monitor user experience and infrastructure in a common interface to help ensure user-facing applications and workflows operate without hidden digital issues.
• Prevent downtime that impacts revenue: Combine Embrace's monitoring with Palo Alto Networks data analytics to quickly identify and resolve complex performance issues and protect revenue and brand.
• Detect problems before users do: Palo Alto Networks Observability Platform and ADEM provide a holistic view of the digital experience and identify issues before they impact customers and employees.

Following the acquisition of Chronosphere in January 2026, the Palo Alto Networks to drive innovation within its Observability platform, which surpassed $300 million in annual recurring revenue (ARR) in the third quarter of fiscal 2026. The company was also named a Leader in the Gartner Magic Quadrant for Observability Platforms for the third consecutive year and received the highest ranking in Observability Cost Control in Gartner® Critical Capabilities 2026.

“To truly understand how applications are performing, organizations need to see the whole picture, from the moment a user taps or clicks to what’s happening on the backend. By combining Palo Alto Networks” Observability platform with Embrace’s Real User Monitoring and our proprietary Synthetic Monitoring capabilities, we can provide just that,” says Lee Klarich, Chief Product & Technology Officer at Palo Alto Networks.

“By also connecting the functions with Cortex AgentiX organizations will be able to both detect and automatically fix issues across their entire ecosystem. This is what true platformization looks like in practice.”

The acquisition is subject to customary conditions and is expected to be completed during Palo Alto Networks first quarter of fiscal year 2027.