Salesforce has signed a definitive agreement to acquire Cimulate, a rapidly growing player in AI-based product development and agent-driven commerce. The acquisition is a strategic step to further strengthen Salesforce's investment in Agentforce Commerce and accelerate the development of search, discovery and personalized shopping experiences for the retail industry.
As consumer expectations change, retailers are moving away from traditional keyword-based search, shifting their focus to intentional and contextual discovery where customer intent is at the forefront. in the center. By integrating Cimulate's technology into Agentforce Commerce, it improves how customers find, explore and evaluate products in real time, leading to faster conversions and more relevant experiences.
Intent-aware AI for modern retail
Cimulate has developed a context engine specifically tailored for retail and e-commerce. The platform combines real and simulated customer journey data to understand customer intent in depth. The result is more accurate search results and personalized discovery flows throughout the buying journey.
When this technology is now connected to Agentforce Commerce, reseller The opportunity to deliver search experiences that feel more natural and responsive, tailored to how customers actually browse, compare and buy products.
”The future of commerce is agent-based and moves beyond simple transactions to intuitive and conversational discovery,” says Nitin Mangtani, SVP and GM of Commerce and Retail at Salesforce. ”By integrating Cimulate’s technology into Agentforce Commerce, we are closing the gap between customer intent and action, making the shopping experience more relevant and efficient.”
Scaling AI-driven discovery globally
Cimulate also sees great opportunities with the deal. ”By becoming part of Salesforce we can scale our technology and reach the world's leading retailers,” says John Andrews, CEO and co-founder of Cimulate. ”Together we can help brands to move beyond traditional search to experiences that truly understand what customers are searching for and respond in real time.”
The acquisition means that Cimulate's specialized team is now integrated into the Salesforce organization, bringing deep expertise in intent-based and contextual search technology for commerce and retail. This strengthens the continued innovation power within Agentforce Commerce.
The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027 and is subject to customary closing conditions.
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