Wavenet, one of the UK's leading providers of managed IT services and security solutions, is now announcing a new strategic partnership with the global communications giant 8×8. The collaboration marks an important step in the development of the European market for cloud-based enterprise communications and artificial intelligence in customer experience (CX).

The alliance comes in the wake of Wavenet being awarded two of 8×8’s most prestigious awards – EMEA Resell Partner of the Year 2025 and EMEA Contact Center Partner of the Year 2025. The prices reflect the company's strong growth, innovative delivery ability and focus on customer satisfaction.

”This is a world-leading partnership and a major step forward for our customers,” says Barry Ward, Head of Contact Center, Mobile and Unified Communications Solutions at Wavenet. ”Working closely with 8×8 gives us a unique opportunity to change how businesses communicate, especially those upgrading from older systems and looking to improve their customer and staff experiences.”

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A new era for corporate communications

Through the collaboration, Wavenet will offer the advanced 8×8 Platform for CX, which combines voice, video, messaging, contact center and API-based solutions in one ecosystem. Among the central components are: 8×8 Voice for Microsoft Teams, 8×8 Unified Communications and 8×8 CPaaS solutions.

Together, these tools enable companies to integrate communication and customer interactions seamlessly – regardless of where users are located. The result is faster decision-making, more efficient processes and better collaboration between internal teams and customers.

The investment comes at a time when the European market is facing a dramatic transformation. Hybrid working has become the norm, customer expectations have increased, and companies are now looking for solutions which are not only digital – but also intelligent and scalable.

AI and data-driven customer experiences in focus

The partnership with 8×8 enables Wavenet to move beyond traditional telecom and into the The AI-powered era of communication. With 8×8's cloud-based analytics engines and contact center solutions, companies can collect and analyze large amounts of customer data in real time, identify bottlenecks, and automatically improve service flows.

This data-driven strategy not only changes the customer experience, but also enables companies to Anticipate needs, reduce response times and increase loyalty.

”Wavenet’s strong commitment to innovation and customer success makes them a trusted and highly valued partner,” says Emily Masterton, head of Channel EMEA on 8×8. ”Together we will continue develop intelligent solutions that helps organizations thrive in the modern digital landscape.”

According to Masterton, the European market is ready for a new type of CX solution – where security, scalability and AI automation is the core of the customer dialogue.

Strategic expansion in Europe

In recent years, Wavenet has made extensive investments in both infrastructure, skills development and certifications to meet the increased demand for cloud-based solutions in Europe.

The company now plans to intensify its presence in the Nordics, Benelux and DACH regions, where the need for secure and regulated communication solutions is particularly great.

With 8×8 as a technology partner, Wavenet gains access to a global platform already used by thousands of organizations in the public sector, finance, healthcare and retail. This means that European customers now also have access to the latest generation cloud-based contact center, without compromising data security or compliance.

The next chapter of the market: AI, cloud and humans in interaction

The collaboration between Wavenet and 8×8 is not a temporary initiative – it is a long-term strategy that will shape how companies communicate over the next ten years.

The focus is on creating uniform and future-proof platforms where technology and human contact meet. By combining AI-powered insights with human empathy, companies can deliver service that is both personal and effective – something that is becoming increasingly important in an era when customer experience determines business success.

At the same time, the need for sustainable communication solutions that can reduce complexity, lower costs and support remote work is growing. Here, the 8×8 platform not only offers flexibility, but also greener and more cost-effective alternatives to traditional infrastructures.

Collaboration with a clear purpose

For both Wavenet and 8×8, it is ultimately about creating value for customers and employees.
Through the partnership, they hope to demonstrate that digital transformation is not just about technology – but about to build stronger relationships, increased transparency and better decision support.

”Our shared vision is to make advanced communication accessible, secure and human,” concludes Barry Ward. ”Through 8×8’s platform, we can offer something that was previously only possible for the largest the companies – now available to organizations of all sizes, across Europe.”