Pax8, the leading Cloud Commerce Marketplace, today announces that Marc Groetelaars has been appointed Senior Vice President of Sales and Marketing with responsibility for Pax8's European operations from February 2026. In the role, he will lead the region's sales and marketing strategy and be responsible for technical presales.
Marc Groetelaars has more than 20 years of experience in the technology industry, much of which is within the IT channel. He has held several leading EMEA roles as Vice President at Eficode, DataStax, Rescale, Zscaler and VMware.. During his career, he has followed the industry's development from local on-premise solutions to today's cloud-based business models and built up deep expertise in both cloud technology and IT security.
Groetelaars will be based in the Netherlands and report to Harald Nuij, EMEA manager at Pax8.
”"Marc brings strong leadership and broad experience that is fully aligned with our values and our ambitions for Europe. His ability to build high-performing teams and develop strong partner relationships will play a crucial role in further strengthening our position in the region," says Nuij.
Greeters has extensive experience in developing culture-driven teams in several regions and has held senior leadership roles for the past eight years with responsibility for shaping regional strategies, engaging suppliers and driving sustainable growth across Europe. With a deep understanding of how emerging technologies such as AI and automation can support partners, he is well-equipped to lead Pax8's next phase of growth in Europe.
”I am really looking forward to joining Pax8 at a crucial time for our partners across EMEA,” says Marc Groetelaars. ”The rapid evolution of the market creates great opportunities, and Pax8”s partner first strategy combined with a strong focus on innovation and simplicity creates a solid foundation for future success. I look forward to working closely with our teams, partners and the entire ecosystem to create long-term value in the region.”
For more information about Pax8, visit https://www.pax8.com/en-eu/
About Pax8
Pax8 is a Cloud Commerce Marketplace with a focus on the future of cloud commerce. The platform brings together partners, suppliers and small and medium-sized enterprises through AI-driven insights and comprehensive product support. With a global partner network of over 47,000 managed service providers, Pax8 The growth and security of small and medium-sized businesses worldwide through software and services tailored to their needs. Through innovation at scale, Pax8 enables both customer acquisition and increased adoption of cloud-based solutions across its entire ecosystem.








