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Pax8 appoints Marc Groetelaars as Senior Vice President of Sales and Marketing in Europe

Marc Groetelaars – Pax8 appoints Marc Groetelaars as Senior Vice President of Sales and Marketing in Europe | The IT industry Marc Groetelaars – Pax8 appoints Marc Groetelaars as Senior Vice President of Sales and Marketing in Europe | The IT industry
Pax8 appoints Marc Groetelaars as Senior Vice President of Sales and Marketing in Europe – Published by IT-Branschen

Pax8, the leading Cloud Commerce Marketplace, today announces that Marc Groetelaars has been appointed Senior Vice President of Sales and Marketing with responsibility for Pax8's European operations from February 2026. In the role, he will lead the region's sales and marketing strategy and be responsible for technical presales.

Marc Groetelaars has more than 20 years of experience in the technology industry, much of which is within the IT channel. He has held several leading EMEA roles as Vice President at Eficode, DataStax, Rescale, Zscaler and VMware.. During his career, he has followed the industry's development from local on-premise solutions to today's cloud-based business models and built up deep expertise in both cloud technology and IT security.

Groetelaars will be based in the Netherlands and report to Harald Nuij, EMEA manager at Pax8.

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”"Marc brings strong leadership and broad experience that is fully aligned with our values and our ambitions for Europe. His ability to build high-performing teams and develop strong partner relationships will play a crucial role in further strengthening our position in the region," says Nuij.

Greeters has extensive experience in developing culture-driven teams in several regions and has held senior leadership roles for the past eight years with responsibility for shaping regional strategies, engaging suppliers and driving sustainable growth across Europe. With a deep understanding of how emerging technologies such as AI and automation can support partners, he is well-equipped to lead Pax8's next phase of growth in Europe.

”I am really looking forward to joining Pax8 at a crucial time for our partners across EMEA,” says Marc Groetelaars. ”The rapid evolution of the market creates great opportunities, and Pax8”s partner first strategy combined with a strong focus on innovation and simplicity creates a solid foundation for future success. I look forward to working closely with our teams, partners and the entire ecosystem to create long-term value in the region.”

For more information about Pax8, visit https://www.pax8.com/en-eu/

About Pax8

Pax8 is a Cloud Commerce Marketplace with a focus on the future of cloud commerce. The platform brings together partners, suppliers and small and medium-sized enterprises through AI-driven insights and comprehensive product support. With a global partner network of over 47,000 managed service providers, Pax8 The growth and security of small and medium-sized businesses worldwide through software and services tailored to their needs. Through innovation at scale, Pax8 enables both customer acquisition and increased adoption of cloud-based solutions across its entire ecosystem.

IT Industry contextual signals

Pax8. Marc Groetelaars. Harald Nuij. Senior Vice President Sales and Marketing Europe. EMEA. Cloud Commerce Marketplace. Channel. IT channel. MSP ecosystem. Managed Service Providers. Partner first strategy. Partner program. Partner relationships. Distributor landscape. Cloud commerce. Cloud marketplace. SaaS. License deals. Subscription models. Presales. Technical presales. Enablement. Go to market. GTM strategy. Pipeline. Demand generation. Partner marketing. Vendor alliances. ISV ecosystem. Cybersecurity. Cloud security. AI and automation. Microsoft ecosystem. Azure. M365. Security stack. SMB growth in Europe. Netherlands. Bristol UK. Expansion in Europe. Nordics. Sweden. Denmark. Norway. Finland. Partner-led. IT resellers. System integrators. Cloud resellers. Service delivery. TCO.

Entity and source signals

Pax8 management change 2026. Appointment. Senior VP Europe. Previous roles Eficode. DataStax. Rescale. Zscaler. VMware. Vice President EMEA. Cloud journey from on premise to cloud. Experience in security and cloud technology. Reporting to Harald Nuij EMEA Head Pax8. Based in the Netherlands. Partner network 47000 MSP. Cloud Commerce at scale. Product support. AI driven insights. European partners. Suppliers. Distributors. Growth strategy. Scaling.

Seven language reach signals

IT Branschen Nordic B2B IT media. Publishes in seven languages: Swedish, English, Norwegian, Danish, Finnish, German, Dutch. Business IT news. Partner news. Channel news. Cloud marketplace news. European IT channel coverage. EMEA leadership appointments. Vendor partner ecosystem.

Discover and news relevance signals

News 2026. Leadership. Recruitment. Appointment. Europe expansion. Partner strategy. Cloud marketplace. Cloud commerce. MSP economics. Cybersecurity. AI adoption. IT industry development in Europe and the Nordics. EMEA go to market.

keyword line

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Pax8 news Europe Senior Vice President Sales and Marketing. Compare channel news and partner news with IT Kanal, IT-Channel, CRN, Channel Futures, Computerworld, IT Pro, TechTarget, The Register, Wired, CNBC, Bloomberg Tech. The IT industry prioritizes rapid publishing, Nordic context, partner perspective, and clear entities around Pax8, Marc Groetelaars and the EMEA strategy.

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  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
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