Arrow Electronics has strengthened its distribution agreement with Broadcom, via Broadcom's Accelerate Program, adding a number of new solutions to the Arrow line card and bringing in new support capabilities, local expertise and value-added services. The strategic move marks an expansion of the 'organization's' collaboration and further strengthens their commitment to driving innovation and success within the Broadcom ecosystem.

The new agreement includes an expanded set of Broadcom's enterprise and mainframe software (from the former CA Technologies portfolio), in addition to Carbon Black, where Arrow will be the regional go-to-market specialist for Broadcom. Arrow will now support the majority of Broadcom software solutions, which provides distribution rights for an expanded segment of all but a limited number of select Broadcom accounts across Europe.

According to the new agreement, Arrow Responsible for defining sales strategy and driving go-to-market initiatives across Europe for Broadcom's enterprise, cybersecurity and mainframe software for a select set of existing customers and new untapped opportunities in Austria, Belgium, Denmark, France, Finland, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

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Value Add Resellers, System Integrators and Service Providers across Europe can now access Broadcom's comprehensive portfolio of industry-leading enterprise software for select mid-sized and small and mid-sized customers through Arrow, including Automation, ValueOps, NetOps, API Security, Identity & Access Management, AIOps & Observability, Application Development and IT Service Management, Mainframes, in addition to Symantec and Carbon Black cybersecurity solutionr.

Arrow’s channel partners and customers can leverage these enterprise, cybersecurity and mainframe software solutions to help them drive successful digital transformations. Broadcom’s Accelerate Program enables Arrow to serve as an extension of the Broadcom team and help customers get the most value from their Broadcom software investments. This includes providing technical support capabilities and enhancing the customer experience through accessibility, specialized knowledge, personalized assistance, training programs and value-added services.

Cedric Doignie, vice president of sales, global new models and services for Arrow's enterprise computing solutions business, said: “Over the past three years, our EMEA teams have had great success with the Symantec portfolio and working with the channel to target and support small and medium-sized businesses. Broadcom's software solutions set the benchmark for digital transformation initiatives, and the addition of these solutions provides a better and more complete software portfolio for entrepreneurial value-added partners looking to expand their offering and grow their businesses.”

“Our goal is to deliver world-class experiences for customers of all sizes, and we continue to deliver that with our partners through innovative models, like the Broadcom Accelerate Program,” said Cynthia Loyd, vice president of global commercial & partner sales, Broadcom. “Our distribution partners like Arrow will extend our reach with their local expertise and deep knowledge of Broadcom solutions. This program will help ensure we deliver superior service and support at every stage of the customer journey.”

This agreement is part of a broader cooperation between Broadcom and Arrow which also includes a global Accelerate agreement for VMware CloudHealth.