TDK Corporation (TSE:6762) has chosen Arrow Electronics as its first pan-European distributor for TDK-Lambda products. This strategic partnership aims to expand the service offering and increase customer satisfaction for TDK-Lambda products throughout the EMEA region.
This new alliance with Arrow Electronics complements TDK-Lambda's existing distribution agreement in EMEA region and provides an integrated and seamless service to a broader range of customers through Arrow Electronics' dual capabilities in logistics expertise and design-in competence. The collaboration is expected to open new business opportunities, foster innovation and drive growth by reaching previously untapped markets.
Arrow Electronics will provide broad design support through its Field Application Engineer (FAE) teams in EMEA, as well as dedicated in-depth power-related issues with its Power Market Development Engineer (MDE) team. The agreement is designed to cover a broad range of applications rather than targeting a specific area. This will enable TDK Lambda to leverage its diverse product offerings across industries, including medical, industrial, automotive, new energy and more, to maximize market opportunities and meet a broad spectrum of customer needs.
“We are very pleased to partner with Arrow Electronics as our first pan-European distributor,” says Florian Seifriz, Distribution Manager EMEA, TDK-Lambda Europe. ”This agreement paves the way for significant market penetration and improved customer engagement throughout the region, ensuring that our various solutions are easily accessible and expertly supported.”
“We look forward to working closely with TDK-Lambda’s technical and FAE teams to offer comprehensive solutions and achieve our shared growth goals across the EMEA market,” adds Jörg Strughold, President Global Components EMEA, Arrow Electronics.
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