SuperOffice acquires i-Center 2025 as its first strategic step following the Axcel investment. The acquisition strengthens the CRM platform, increases innovation and drives growth across Europe. With Axcel as support, SuperOffice accelerates its strategy to build, acquire and integrate more solutions for increased customer value.
“This acquisition is about execution. With Axcel behind us, we are accelerating our platform plan – building, buying and integrating more ways to deliver value to our customers,” says Lars Engbork, CEO of SuperOffice.
Why is SuperOffice acquires i-Centrum 2025 important?
i-Centrum has been a reliable partner and an important part of the company for many years. The SuperOffice ecosystemThe company is particularly known for its innovations in SuperOffice App Store and the partner network, where they have delivered solutions that streamline business processes for hundreds of customers.
The company offers, among other things:
- Field service management – digitalization of field work and service assignments.
- Quotation and booking system – smoother handling of complex customer dialogues.
- Contract management – automated workflows which reduces manual administration.
With the acquisition, these solutions become an integrated part of the SuperOffice platform and available to all customers, strengthening the modular CRM ecosystem and creating a broader portfolio of innovations.
“i-Centrum is a trusted partner that already plays a crucial role in our ecosystem. Now we are taking their innovation and products closer to both our core business and our customers,” continues Engbork.
Strengthened customer value in Europe
For SuperOffice, the acquisition is not just about growth, but about creating measurable customer valueBy integrating i-Centrum's products into the platform, SuperOffice can deliver more flexibility, automation and value to customers all over Europe.
“SuperOffice customers want more flexibility, more automation and more value from their CRM. i-Centrum solutions already deliver this today. By bringing them into our own organization, we make them easier to buy, integrate and scale across our entire customer base,” explains Engbork.
The acquisition also strengthens SuperOffice's position in the Nordic market and gives the company an even clearer role as one of Europe's most reliable CRM providers.
Voices from i-Centrum
For i-Centrum AB The deal represents a unique opportunity to scale up and take its innovations to more markets.
“Our mission has always been to help customers get more value from their SuperOffice solution,” says Filip Vanthöm, CEO of i-Centrum AB. “Becoming part of SuperOffice gives us the opportunity to deliver even more innovation, productivity and control to our customers – not only in Sweden, but throughout Europe.”
i-Centrum continues to offer consulting services and customized solutions, but now as an integrated part of the SuperOffice organization.
The Axcel investment as a driving force
Venture capital company Axcel made a new investment in SuperOffice in June 2025. The goal is to accelerate the development of the CRM platform and expand the company's presence in more markets in Europe. The acquisition of i-Centrum is the first clear result of this strategy.
Axcel, which has extensive experience investing in growth companies in the Nordics and Europe, sees SuperOffice as a strong platform with great potential to scale.
About SuperOffice
SuperOffice was founded in 1990 in Oslo, Norway, and is today one of Europe's most established suppliers of CRM solutions for small and medium-sized businesses (SMBs)The company offers Software as a Service (SaaS) and modular solutions that help organizations manage sales, marketing, and customer service.
SuperOffice has offices in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland, as well as a customer support center in Lithuania. The company also collaborates with an extensive partner network in Europe and North America. With nearly 300 employees, SuperOffice continues to grow and expand its reach.
About i-Centrum AB
i-Centrum AB, based in Gothenburg, has been a strong partner to SuperOffice for many years. The company develops and delivers applications and solutions that increase productivity and automates critical business processes. Customers include companies across multiple industries, all of whom share the need for a more efficient CRM ecosystem.
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