Kaseya has launched MSP Success, a new initiative designed to help managed service providers (MSPs) grow through tools and resources in marketing, knowledge sharing, and community development.
The program combines digital marketing support, collaboration between industry colleagues, and educational resources to help MSP companies develop and scale their businesses.
The initiative is led by Dan Tomaszewski, Vice President of Channel at Kaseya, along with Greg Jones, Senior Vice President of MSP Success EMEA, and Mike Stodola, Vice President of Marketing Enablement Strategy. The initiative is supported by a global team of around 140 people with experience in the MSP market and community-driven programs.
A key part of the initiative is MSP Success Digital Marketing, a platform designed to help MSPs address customer acquisition and marketing challenges. According to Kaseya’s State of the MSP Report 2026, 71 percent of MSPs report that they are struggling to win new customers.
The platform offers services such as conversion-optimized websites, search engine optimization (SEO and AEO), content marketing, email and social media tools, reputation management, analytics tools, and lead generation solutions.
MSPs can choose between two different tiers, Express and Pro. Express focuses on building a strong digital presence and increasing visibility, while Pro complements the offering with additional automation and strategic tools to help drive conversion and growth.
In parallel, Kaseya has merged its previous programs TruMethods Peer and Technology Marketing Toolkit into the new MSP Success Peer. The aim is to strengthen collaboration and knowledge exchange between MSP companies.
The program includes quarterly physical meetings in North America, EMEA and APAC as well as digital sessions between meetings. Jay Dixon has been appointed Director of MSP Success Peer Education and will be responsible for training and exchange of experiences within the program.
Kaseya has also launched MSPsuccess.com, an education and resource platform that will provide MSP companies with access to content and tools focused on growth, profitability and operational efficiency.
With MSP Success, Kaseya wants to create a unified ecosystem that helps MSP companies grow their operations, strengthen their market presence, and improve their business results.
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