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POPX launches BYOL for ServiceNow – giving customers full license control

POPX – POPX launches BYOL for ServiceNow – giving customers full license control | IT Industry POPX – POPX launches BYOL for ServiceNow – giving customers full license control | IT Industry
POPX launches BYOL for ServiceNow – giving customers full license control – Published by IT-Branschen

POPX has launched a new way for customers to work with the company by introducing a model where organizations using ServiceNow can bring their own license (BYOL).

With BYOLmodel, customers retain full control over their ServiceNow license and partner with POPX separately for delivery and managed services. This gives MSPs clearer cost structures, increased flexibility, and an easier way to get ongoing support in their digital transformation without having to bundle services and software licenses.

The new model enables customers to choose POPX services as their needs arise, whether it’s to start their ServiceNow journey, optimize existing implementations, or prepare for license renewals, while also opening up closer collaboration between POPX and ServiceNow teams to strengthen customer outcomes.

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“With BYOL, we help customers get more value out of ServiceNow,”, says Andy Venables, CEO of POPX. “Customers retain control of their licenses, and we focus on making the platform work better for them, while allowing them to benefit from our continuous improvement and managed services model.”

https://cdn.mos.cms.futurecdn.net/ct2dg53N6fBj7gqWbqwZ4M.jpg
Andy Venables, CEO of POPX

He adds that customers can choose the model that best suits their business, whether it's working through the domain-separated POPX MSP instance, a dedicated POPX instance, or further developing an existing or new customer-owned environment.

The POPX platform is designed to accelerate value creation, drive adoption, and create a more scalable and predictable ServiceNow experience. The platform provides a central portal for managing orders, delivering new services, and collecting and integrating alerts and incidents, giving organizations greater visibility and control across their entire operations.

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The ServiceNow-powered POPX MSP Platform is built to reduce transformation and integration risks. It enables companies to consolidate applications, integrate internal and external systems, and deliver end-to-end service automation.

The managed service from POPX covers the entire lifecycle, including integrations, improvements, upgrades and ongoing maintenance, creating a stable foundation for long-term digital development.

For more information visit: www.popx.co.uk

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What does this mean for Swedish companies?

POPX's BYOL model gives Swedish companies increased control over their ServiceNow licenses while allowing them to choose flexible delivery models. This reduces dependency on bundled solutions and provides better cost control in complex IT environments.

What does this mean for MSPs in the Nordics?

For MSPs, the BYOL model opens up new opportunities to deliver services independent of licensing models. It enables more tailored offerings, increased margin control, and stronger customer relationships in a competitive Nordic market.

Risks and opportunities

Opportunities include increased flexibility, better cost control and faster innovation. Risks can arise in the form of increased complexity in license management and the need for clear governance between supplier and customer. However, organizations that manage this well can create a strong competitive advantage.

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  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
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  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
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  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
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