AppDirect's acquisition of PartnerStack marks a strategic step that strengthens the company's position in partner-led growth and B2B distribution. By integrating PRM technology, AI-driven partner intelligence and a global partner network, AppDirect creates a complete platform for the subscription commerce of the future.
AppDirect, the world's leading B2B platform for subscription trading, announced today that they have acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B partner networks globally. This strategic integration injects a powerful partner ecosystem engine into AppDirect's subscription commerce platform, which enhances AppDirect's ability to help companies leverage ecosystem and distribution as a primary growth engine.
This acquisition strengthens AppDirect's position as the one-stop shop for B2B distribution, building on their recent acquisition of Tackle.io, the cloud marketplace platform that powers over $20 billion in cloud-based hyperscaling marketplace transactions. With Tackle's marketplace-led growth and PartnerStacks PRM and partner ecosystem AppDirect is now uniquely positioned to provide a complete trading platform to power all direct and indirect marketplace transactions.
AI is changing the playing field for B2B distribution
In today’s rapidly changing technology landscape, AI is fundamentally changing the way businesses operate. AI is reducing the cost of software development and making distribution and AI search engine visibility the new arena. Marketplaces, partner networks, and data-rich platforms have become indispensable, with 60 percent of all marketplace purchases expected to be made through channel partners by 2030. Companies that treat distribution as a core part of their strategy will own the market.
Management: A unified platform is crucial
”With this acquisition, we are at the center of the underlying infrastructure that drives enterprise technology purchasing decisions today,”, says Nicolas Desmarais, CEO and Chairman of AppDirece.g.
”Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect gives companies the foundation they need to scale through partners and win in an increasingly indirect, market-driven world.”
PartnerStack: Key to AI Visibility and Growth
”We are excited to strengthen AppDirect’s position as the go-to for B2B distribution,”, says Bryn Jones, CEO of PartnerStack.
”Our network has generated over $3 billion in revenue for our clients and is increasingly relied upon to help companies be visible in AI searches. The primary driver of visibility in AI searches on platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world. We are excited to connect our insights with hundreds of thousands of B2B customer signups each month with AppDirect and Tackle, creating powerful benefits for our partners and clients in the AI era.”
A new era of partner-led growth
Together, AppDirect and PartnerStack accelerate partner-led growth. The combination of marketplace-driven distribution, PRM technology, and AI-driven visibility positions the company strongly in an era where indirect sales channels and ecosystems are becoming crucial competitive factors.
For more information, visit AppDirect and PartnerStack Unite.
About AppDirect
AppDirect is a B2B subscription commerce platform that brings together technology vendors, advisors, and businesses to simplify how they buy, sell, and manage technology. More than 1,000 vendors, 14,000 advisors, and 16 million subscribers rely on AppDirect's ecosystem of subscription marketplaces to drive their innovation, growth, and success.
About PartnerStack
PartnerStack is the leading ecosystem orchestration platform for B2B and the only solution that combines a complete partner relationship management platform including incentives and payouts, AI-powered partner intelligence, and a built-in network of over 138,000 commission-earning affiliates, influencers, co-sell and channel partners who are already closing transactions.
PartnerStack, trusted by Monday.com, Stripe, Freshworks and hundreds of the world's most partner-driven companies, running co-sell, affiliate, influencer and referral programs within a single platform connected to the largest B2B partner network on the market.
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