HiQ strengthens its focus on business-oriented artificial intelligence, focusing on AI solutions that directly support and improve customers' core businesses. The AI profile Sophie Perslow, with a solid background in technology-driven business development and leading roles in Aller Media and ICA, is hired to lead the strategic initiative.

HiQ has an ambition to be a leading partner in AI, with a special focus on advanced and tailored AI solutions that meet customers' business needs in a rapidly changing digital world. With Sofie Perslow at the helm of the venture, the company strengthens HiQ their capacity in the area.

Sofie Perslow leads HiQ's focus on business-oriented AI

– We meet many customers who are facing the challenge of transforming AI's potential into concrete execution that creates real value. Sofie's deep understanding of both technology and business makes her a natural leader for our business-facing offering AI and we look forward to further increasing the support for our customers with Sofie in place, says Samuel Skott, CEO of HiQ.

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Sofie Perslow has extensive experience in translating complex technical concepts into concrete business benefits, and in building data-driven organizations and implementing AI solutions to optimize operations and business value.

– Leading HiQ's focus on business-oriented AI is an opportunity to set a completely new standard. It's time for the broad mass of companies to stop feeling ahead, start building for the long term and looking beyond risks. AI is about opportunities. We should transform ideas into business value, not just in projects but as part of ongoing success. AI is not the future – it's now, and with our team create we solutions that truly unlock potential, says Sophie Perslow, new business area manager for AI at HiQ.

Sofie Perslow takes charge of HiQ's AI unit and strategy

In her new role, she is responsible for strengthening and accelerating the unity of AI experts and the business that now available on HiQHer base is in Stockholm, but she also leads the overall effort to build HiQ's capabilities in AI, data science and machine learning engineering throughout Sweden.