Hammer Distribution signs new EMEA agreement that strengthens access to corporate storage

Hammer Distribution has signed a strategic alliance with Nexsan an established innovator in secure and high-performance enterprise storage systems. The collaboration means that Nexsan's complete product portfolio now available through Hammer's extensive distribution network in the EMEA region.

The agreement provides resellers and end customers with access to storage solutions designed for demanding computing environments where reliability, energy efficiency and security are critical. The solutions are tailored for organizations with high demands on data protection, performance and long-term scalability.

Through this partnership, Hammer Distribution will distribute Nexsan's products across Europe. The investment strengthens Hammer's offering in local storage and data protection while Nexsan gains increased regional presence and a broader partner network.

Nexsan's E-series platforms Unity and Assureon are well-known for their high performance, energy efficiency and advanced security features. The solutions are designed to meet the needs of modern hybrid environments where data volumes are growing rapidly.

Flexible distribution and support models enable partners to benefit from streamlined technical support and simplified data management, contributing to increased operational resilience and reduced complexity in IT environments.

As AI analytics and high-performance computing usage increases in the EMEA region, Nexsan offers a solid foundation for data-intensive infrastructure. The Unity NV series delivers multi-protocol performance optimized for GPU-driven environments while the E series focuses on ultra-dense energy-efficient storage at a lower cost compared to traditional solutions.

Nexsan aims to offer storage platforms that can handle AI pipelines, high-bandwidth research models, and modern data lifecycle management without compromising security, availability, or budget.

Vincent Phillips CEO of Nexsan says that AI and high-performance computing require storage that is not only fast but also reliable and built for sustainable data growth. He emphasizes that the partnership with Hammer ensures that customers across the EMEA region have access to enterprise-grade infrastructure to protect and manage the large data sets that drive modern AI development.

The partnership also strengthens Hammer's long-term strategy to build a strong IT ecosystem for businesses through collaboration with innovative technology providers. Together, Hammer Distribution and Nexsan provide retailers and organizations in Europe with the tools to succeed in a data-driven landscape where scalability, security and performance are crucial.