Friends, the fast-growing Nordic integration platform (iPaaS), has appointed Christian Nyberg as new Regional Director for Sweden and Norway. The appointment marks a strategic step to build on the strong growth the company has achieved in recent years.

Frends has already established itself as a leading player in the Swedish market, both in the public sector and in the business sector. The platform is used to future-proof IT landscapes, connect business-critical systems and automate processes – from improving citizen services to freeing up business value and drive innovation.

The market is ready for the next step

– “In a time where data security, regulatory compliance and data sovereignty are becoming increasingly important, Frends is perfectly positioned. The platform’s user-friendliness and flexibility is exactly what Swedish companies and public organizations need to modernize their IT landscapes and unlock the true value of their data. I am incredibly excited to join at such an exciting time – it is clear that the market is ready for a modern, Nordic integration partner,” says Christian Nyberg, Regional Director Sweden & Norway at Frends.

Advertisement

Nyberg has extensive experience in building and lead high-performing teams within Nordic tech markets. He has previously held key roles at Salesforce and MongoDB, where he worked on developing sales, business strategies and customer relations. With his combination of technical and commercial skills, he is considered well-equipped to strengthen Frend's position as a leading Nordic player in integration and automation.

Support from management

– “Christian's deep understanding of the local markets and his experience in lead successful teams is exactly what we need to drive our growth. He joins a team that has already shown what is possible, and his vision for building a strong, customer-focused sales culture will be crucial as we take Frends to the next level in Scandinavia,” says Sampsa Lindroos, Chief Revenue Officer on Friends.

Continued expansion in the Nordic region

Today, Frends is used by over 6,000 customers in 16 countries, including industrial companies, municipalities and public organizations. The increased demand in Sweden shows that the need for a modern, Nordic integration solution is growing rapidly. With Christian Nyberg at the helm, Frends is strengthening its local presence in Sweden and Norway, with the goal of continuing to drive innovation and digital transformation across the Nordics.

Nyberg will take up his position immediately and will be based at Frend's office in Stockholm.