Lakeside Software Appoints Daniel Salinas as COO to Lead AI-Powered DEX Innovations

Lakeside Software, a pioneer in AI-powered digital employee experiences (DEX), has named Daniel Salinas to Chief Operating OfficerSalinas will lead sales, customer support, customer success and business development, with a focus on improving Lakeside's strategic go-to-market execution.

Salinas returns to Lakeside with a wealth of expertise from his time at Nobl9 and Relay Network, where he excelled as Chief Revenue Officer. Previously, as Vice President of Sales and Business Development at Lakeside, he worked closely with current CEO, Mike Schumacher, and contributed significantly to the company's fundamental growth.

”I am excited to return to an organization that is not only leading but also redefining the DEX and DEM space,” says Daniel Salinas, COO, Lakeside Software. ”Data is now the key differentiator in IT, and Lakeside’s unparalleled telemetry and observability drive an opportunity like no other. As we stand on the cusp of delivering AI-powered solutions that transform IT operations, I am excited to help scale our impact by delivering AI-powered automation and intelligence across every endpoint and edge device.”

“Dan’s return marks a full circle for Lakeside,” noted Mike Schumacher, highlighting Salinas’ strategic capabilities and customer-centric approach. With Salinas’ leadership, Lakeside aims to accelerate its AI roadmap, enabling IT organizations to leverage AI-driven automation across all endpoints.

Lakeside The momentum continues to grow, as evidenced by recent advancements in their SysTrack platform. This includes the integration of generative AI insights, self-service automation, and enhanced real-time monitoring of the mobile experience. These enhancements place Lakeside at the forefront of AI-powered telemetry and IT operational intelligence.

As the DEX/DEM landscape evolves, Lakeside is redefining its role with superior data collection and proactive AI capabilities. As the market matures, Salinas’ appointment ensures that Lakeside’s strategic goals are in sync with industry dynamics, paving the way for the next wave of innovation.