Omeo Financial Consulting begins the next growth phase and appoints Ulrika Hellmark to a new CEO.
She succeeds Marie Hedman, who after nine successful years chooses to return to client assignments – but remains with the company as a senior consultant.

The recruitment marks a new strategic phase for Omeo, where the company continues to strengthen its position as a leading management consultant in the financial sector.

Ulrika Hellmark takes over the helm

Ulrika Hellmark comes from Accenture Strategy & Consulting, where she worked in the field Financial Services.
With over 20 years of experience from banking, insurance and management consulting, she brings a unique combination of strategic thinking, power of change and values-driven leadership.

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– “I am incredibly happy about the trust to lead Omeo forward. There is fantastic expertise here and a genuine commitment to understanding the customer's business in depth and creating real value,” says Ulrika Hellmark.
“Omeo has built a strong position in treasury, regulatory, digital finance, system implementations and risk – areas where the need for advice and change management is only increasing. I look forward to developing the company together – and having a lot of fun along the way.”

Experienced leader with clear direction

Hellmark's experience spans several key areas in the financial sector, with a focus on strategy, digital transformation and regulatory changes.
Her background in both operational activities and strategic consulting gives her a deep understanding of the challenges that banks and finance companies face in a rapidly changing landscape.

– “After nine fantastic years, it feels absolutely right to hand over to Ulrika,” says outgoing CEO Marie Hedman.
“She has exactly the background and experience needed to take Omeo to the next phase.”

Intellic Group strengthens its leadership in finance and technology

Omeo is part of Intellic Group, together with sister companies Relay (CRM and business strategy) and Atoll (Business Intelligence and Advanced Analytics).
The group belongs to The Broviken Group, which invests in Nordic service companies with strong growth potential.

Jonas Bostrom, CEO of Intellic Group, highlights the appointment as a strategic strengthening:

– “It will be incredibly exciting to work with Ulrika and continue to develop Omeo as the leading consulting company in the financial sector,” he says.
“Her background in strategy, change management and digitalization makes her the right person to take Omeo forward at a time when the industry is changing rapidly.”

Boström also highlights the collaboration between the group's companies as a key to success:

“Together with Releye and Attollo, we are strengthening Intellic Group’s position as partner for the data-driven and customer-focused companies of the future.
I would also like to extend a big thank you to Marie for her commitment and energy during her nine years as CEO – and am pleased that she continues to contribute to the company's customers.”

Omeo's journey and future vision

Omeo Financial Consulting was founded in 2002 and has established itself as one of Sweden's most respected management consultants in the financial sector.
The company helps banks, asset managers and insurance companies run change, efficiency and innovation, with particular expertise in:

• Treasury
• Regulatory
• Digital finance
• System implementations
• Risk management

With approximately 30 employees and strong anchoring in the industry's core issues, Omeo continues to develop its offering within strategic advice and practical implementation.
Ulrika Hellmark's appointment marks a continuation of Omeo's long-term goal – to combine deep industry expertise with measurable business results.

A clear focus on people and culture

Both Hellmark and Hedman emphasize the importance of commitment, curiosity and collaboration as central values in Omeo's culture.
It is these values, they believe, that have allowed the company to build strong customer relationships and a sustainable work environment.

With the new management, Omeo hopes to continue attracting talent who want to work closely with both customers and innovation at a time when the financial sector is facing extensive changes.