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Tre named Employer Brand of the Year – wins gold in Magnet Awards

Tre named Employer Brand of the Year – wins gold in Magnet Awards Tre named Employer Brand of the Year – wins gold in Magnet Awards
Tre named Employer Brand of the Year – wins gold in Magnet Awards – Published by IT-Branschen

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Key Moments

Gold for Employer Brand of the Year

Tre Sverige's strong employee engagement and growth is rewarded with gold in the Magnet Awards.

Innovative Recruitment Campaign

The 'Choose a Nice Boss' campaign challenges traditional recruitment methods and received bronze.

Employee Pride and Community Engagement

Nine out of ten employees are proud of Tre Sverige's social contribution, which has increased by 50 percent.

Three Sweden's development into a decent workplace

The company has gone from a mobile subscription seller to a role model for an inclusive workplace.

Three Sweden has been appointed Employer Brand of the Year and wins gold in the Grand Prix category in the Magnet Awards – Swedish Employer Branding Championship. In addition, Tre Hem wins bronze in the Best Campaign of the Year category for the innovative campaign Choose a Nice Boss.

Magnet Awards organizes annually Employer Branding Championship, a competition for employers who make a measurable difference. The awards are presented to business who succeed in an outstanding way in attracting, engaging and retaining their employees.

Gold – Employer Brand of the Year
Three Sweden
is awarded gold for its strong employee engagement and impressive growth for five consecutive years. Nine out of ten employees say they are proud of how Tre contributes to society – an increase of 50 %. The company has developed from just selling mobile subscriptions to being a role model for an inclusive and nice workplace.

Nine out of ten employees say they are proud of how Tre contributes to society – an increase of 50 %

Bronze – Best Campaign of the Year: Choose a Nice Boss
During Järva Week, challenged Three The campaign, which coincided with the European elections, highlighted managers through creative election posters – and resulted in record engagement and a sharp increase in applications.

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Questions Answered

What is Employer Brand of the Year and who won?

Tre Sverige was named Employer Brand of the Year and won gold in the Magnet Awards.

Which campaign won bronze and what did it mean?

The 'Choose a Nice Boss' campaign won bronze and challenged the recruitment process.

How committed are Tre Sverige's employees?

Nine out of ten employees are proud of the company's social commitment.

How has Tre Sverige developed as a workplace?

From mobile subscription salesperson to an inclusive and cool workplace.

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  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
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