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How long can you afford for your business to be idle? How long can you afford for your business to be idle?

Gibon: Can your business survive downtime? How to protect yourself from threats

Gibbon knows that security is one of the most critical aspects for companies and organizations in today's digital world. Data breaches and cyberattacks are becoming increasingly common and can have devastating consequences if not handled properly. Despite increased awareness of the risks, there are still many misconceptions and misunderstandings around security. In this article, we highlight common misconceptions and how companies can prepare for potential threats, including the question: “How long can you afford for your business to be idle?

Prejudices about IT security

There are several prejudices about IT security that can affect how companies and organizations manage their security measuresSome common misconceptions include:

  1. “We are too small to be hacked.” Many small and medium-sized businesses believe that they are not big enough or interesting enough to be targets for cybercriminals. This is a dangerous misconception. Small businesses are often more vulnerable because they do not have as strong security measures as larger companies, making them attractive targets for attackers.
  2. “We have sufficient security because we use firewalls and antivirus software.” While firewalls and antivirus software are important basic protections, they alone are not enough to protect against modern cyber threats. Attackers use techniques such as social engineering and phishing to bypass these protectionsA more comprehensive security strategy is needed, which also includes staff training and ongoing monitoring.
  3. “Once updated, always secure.” Many people believe that a one-time update of systems and software guarantee long-term securityIn practice, however, regular updates and patches are necessary to keep systems protected. Hackers often exploit known vulnerabilities in older versions of software, making it crucial to keep all systems up to date.
  4. “We don't have to worry about internal security.” A large proportion of data breaches occur via internal threats, either through employee mistakes or deliberate malicious behavior. It is important to have strict access controls and monitoring to prevent sensitive information from falling into the wrong hands, even if it requires trusting your employees.


Question: “How long can you afford for your business to be idle?”
This question is central to understanding the importance of business continuity and how dependent companies are on their IT systemsWhen a data breach occurs
or a cyberattack occurs, it often leads to systems going offline, which can result in downtime and loss of revenue. For some businesses, especially those that rely on e-commerce or digital services, downtime can be devastating.

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So, how long can you afford for your business to be idle? The answer depends on the size of your company, industry and how critical it is. The IT systems is for the business. For an e-commerce company, a few hours of downtime can mean thousands of lost sales. For a healthcare organization, it can mean the loss of vital patient information.

To minimize the effects of downtime, it is crucial to have a business continuity and recovery plan. This means having good systems, regular backups and, most importantly, a clear strategy for how to quickly resume operations after an attack.

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Security is not about if an attack occurs, but when

Understanding common security myths and the importance of investing in strong cybersecurity measures is crucial to protecting your business from potential threats. The question of how long a business can afford to be idle is also important to consider when planning your security strategies and business continuity plans. By being prepared and having With a proactive strategy, companies can minimize risks and ensure that operations continue to function even when security incidents occur.

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  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
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