Pax8 Tom Gavin strengthens the company's global marketing strategy when he takes over as the new marketing and communications manager at Pax8, the leading global marketplace for cloud commerce.

In his new role as Chief Marketing and Communications Officer (CMCO) coming Tom Gavin to be responsible for leading the company's global marketing, brand strategy and communications. The focus is on further developing Pax8's position as a driving force in cloud commerce, AI and managed intelligence.

He will also play a central role in defining the company’s story and voice in the industry – combining data, creativity and strategy to build stronger relationships with partners and customers. Gavin will report directly to Nick Heddy, CEO and Chief Commerce Officer at Pax8.

Advertisement

Experience from global brands and the public sector

With almost three decades of leadership experience in both business and the public sector, Tom Gavin brings with it a broad base of expertise that spans communication, marketing, social impact and brand building.

He has held leading roles within some of the world's most dynamic organizations - including The White House, where he worked with strategic communications, as well as at technology giants such as Salesforce, Coupa and Workato.

In addition, he has been the communications director for the global aid organization ONE Campaign, founded by the musician Bono, where he led international initiatives for social change and partnerships.

That experience has made Gavin to a leader at the intersection between technology, stories and business development – a combination that, according to Pax8's management, will be crucial as the company enters its next growth phase.

A new chapter in Pax8's global growth journey

“We are very excited about the extensive and diverse experience that Tom brings to Pax8,” says Nick Heddy, CEO and Head of Commerce at Pax8.
“We are in a new era where AI and managed intelligence are reshaping how small and medium-sized enterprises working and growing. Tom's leadership will be critical in amplifying our story globally, deepening our brand, and creating meaningful connections with our partners across the ecosystem.”

In recent years, Pax8 has grown explosively and become the world's largest cloud trading marketplaceThe company has established a unique position by connecting over 40,000 Managed Service Providers (MSPs) with leading technology providers in cloud, cybersecurity, productivity and AI.

Building the brand of the future in the agent economy

In his new role, Pax8 Tom Gavin to focus on modernizing Pax8's brand strategy and strengthening the company's presence in the so-called agentic economy – a new era where AI agents and human intelligence work together to create more efficient, more scalable businesses.

“I love Pax8’s mission to help small businesses thrive through their partners,” says Tom Gavin.
“Pax8 has already built a fantastic foundation as a global marketplace for cloud solutions. Now it’s about bringing that strength into the agent age.” – to sharpen our storytelling, strengthen our customer relationships and create a brand experience that inspires action.”

According to Gavin, the marketing of the future will be less about selling products and more about inspiration, education and communityHis goal is to make Pax8 a brand that not only runs cloud trading – but also leads the development in AI, partner programs and innovation culture.

Focus on partnerships, storytelling and impact

In 2026, Pax8 plans to expand its presence in markets in Europe, Asia and Latin AmericaGavin will play a key role in these efforts by building regional marketing and communications teams, as well as creating more integrated campaigns together with Pax8's growing partner network.

He will also further develop Pax8's thought leadership initiative, where the company shares insights on the future of cloud, AI strategy and digital transformation. Through increased presence at industry conferences, social media and in the press, Pax8 wants to solidify its role as the voice of Managed Intelligence Providers (MIP) globally.

“We will tell more stories about how technology creates real impact,” Gavin adds.
“It's about highlighting our partners and their customers – showing how they can create innovation, efficiency and sustainable growth with the help of Pax8.”

About Pax8

Pax8 is the leading global marketplace for cloud commerce and intelligent IT solutions. The company connects technology vendors, MSPs, and small to medium-sized businesses via a data-driven platform that simplifies the purchasing, distribution and management of cloud services.

By AI-driven processes and real-time analytics Pax8 helps companies around the world accelerate their digital transformation. The company partners with over 40,000 partners globally and offers hundreds of solutions from market-leading technology suppliers.