Lycamobile, the world's largest mobile virtual network operator (MVNO), has entered into a partnership with AB Trotting and Galloping (ATG), one of Sweden's leading retailers and distributors of mobile SIM cards.

Expanded distribution of Lycamobile SIM and eSIM

Through this collaboration, Lycamobile SIM and eSIM products to be available in ATG's extensive network of 1,420 stores, including large convenience stores and grocery chains across the country.

As part of the collaboration, Lycamobile to offer a full range of SIM starter packs and e-pins, fully integrated within ATG's retail ecosystem. This is a key milestone in Lycamobile's strategic expansion in Sweden, where the company continues its ambition to become the leading provider of affordable mobile services in the market.

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“We are delighted to partner with ATG, a well-respected name in the Swedish retail industry. This partnership strengthens our distribution network and enables us to reach more customers with our affordable prepaid offerings,” says Jonas Eklöf, Sales Manager for Lycamobile Sweden“With ATG's extensive store network and our commitment to affordability, reliability and seamless connectivity, we are well positioned to offer a Unparalleled experience for Swedish consumers.”

Erik Olsson, Partner Business Manager at ATG, commented: “I look forward to seeing what Lyca can achieve in the Swedish market with increased distribution and visibility in the trade. Lyca has a very interesting offering and is definitely aiming to become one of the major players in the prepaid market.”

Lycamobile uses Telenor network and thus ensures 99.9% coverage of Sweden's population. Customers can benefit from high-speed 5G, eSIM features, data transfer and auto-renewal options similar to popular streaming services. In addition, Lycamobile offers outstanding value with generous data allowances, competitive international calling rates and attractive discounts for long-term commitments.