Agera PR begins a collaboration with BYD and will become their PR partner in Sweden. The car manufacturer, which is now the world's largest manufacturer of rechargeable cars, has ambitious plans for the Swedish market - where PR will be a large part of the establishment.
The mission involves: Agera PR will be responsible for media contacts, influencer relations and PR strategy in the Swedish market.. The collaboration takes place at a time when BYD is expanding rapidly in Europe, and a major investment is being made to develop its presence in Sweden, both through new models and by strengthening its distribution.
BYD is one of the world's most exciting car companies right now and has a major role in the transition to electrified mobility. We are really looking forward to being part of their journey, and building awareness of their technology, models and vision in the Swedish market, says Ida Samarikoff, project manager at Agera PR.
Strengthens communication in the Swedish market
Through the collaboration, we want to BYD further strengthen the dialogue with Swedish media, opinion leaders and consumers.
– Sweden is an important market for us and we see great interest in our cars. With Agera PR "We are gaining a partner with a deep understanding of both the automotive industry and the Swedish media landscape, which will be valuable as we continue to develop our presence here," says Christopher Nilsson, Marketing Manager for BYD Sweden.
BYD's model program in Sweden consists of several fully electric and rechargeable models — and there will be further launches during the year.
About Agera PR
Agera PR is a Swedish PR agency with operations throughout the Nordic region. The agency works strategically and operationally with media work, influencer relations, social media, content and events, and helps international and Swedish brands build visibility and trust in the Nordic market.
About BYD
BYD (Build Your Dreams) is the world's largest manufacturer of electrified vehicles and a global leader in battery technology, electric vehicles and sustainable energy solutions. The company has a strong presence in Europe and is now continuing its expansion in the Swedish market.
www.byd.com/se
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