Quarrel has been named Sweden's most sustainable brand in the digital services category in this year's edition of Sustainable Brand IndexThe award is based on Swedish consumers' assessment of how companies work with sustainability and is considered one of the most prestigious in the field.
Always on top – now winner in its category
Quarrel has long been a strong player in terms of sustainability and has been ranked high in the Sustainable Brand Index for several years. This year, however, they took home first place in their category, confirming the company's commitment to the environment and sustainable development.
– Sustainability is in our DNA. We have worked hard from day one to contribute to a more sustainable society, but also to minimize our own footprint as a company. That's why we are especially happy and proud that consumers in Sweden considers us to be the best at sustainability within digital services, says Henrik Lönnevi, CEO of Kivra.
What is the Sustainable Brand Index?
The Sustainable Brand Index is Europe's largest independent study on sustainability and brand perception. The survey is based on the UN's global sustainability goals and is carried out annually in several European countriesIn this year's survey, over 67,000 consumers participated and rated 1,600 brands in eight countries.
The purpose of the index is to provide insights into how consumers perceive companies' sustainability efforts and to increase awareness of the importance of sustainable business strategies.
Digital services in focus
That a digital service like Quarrel The top of the list shows a shift in how consumers value sustainability in the digital world. Quarrel has long worked to reduce paper consumption by digitizing mail and receipts, which contributes to a more resource-efficient and climate-smart society.
Top 5 digital services in the sustainability ranking
Other major digital players also ranked high in this year's ranking. Here are the top five in the digital services category:
Top 5 | Digital Services
1️⃣ Quarrel
2️⃣ Swish
3️⃣ Spotify
4️⃣ Google
5️⃣ Microsoft
Kivra's first place confirms that sustainability is a decisive factor for consumers when they choose digital services. With continued focus on innovation and environmental awareness, we can expect more business strives to integrate sustainability into its digital solutions.
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