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Fredrik Lindros appointed new CEO of Norce

May 15, 2025

Fredrik Lindros

Fredrik Lindros

Fredrik Lindros appointed new CEO of Norce – Published by IT-Branschen

Fredrik Lindros has been appointed new CEO of Norce, the leading SaaS platform for digital commerce in the Nordics, with access on April 1, 2025. He succeeds Niclas Heurlin, who after several years of committed leadership in various senior roles within the company is now leaving his position.

“We are pleased to welcome Fredrik Lindros. His leadership and deep expertise in SaaS and digital commerce will be invaluable in further strengthening our position,” says Alf Metelius, Chairman of the Board of Norce. “At the same time, we are targeting our deepest thanks to Niclas Heurlin for his outstanding contributions. His vision and leadership have successfully united Norce in a clear and unique offering, securing our market-leading position in the Nordics.”

Niclas Heurlin has been a key person at Norce since its founding. During his leadership Norce has become a Nordic leader in composable commerce for both B2B and B2C companies with large product ranges or complex business models. As Norce now enters a new growth phase, leaving a period of consolidation and mergers behind, Fredrik Lindros takes over as CEO. This change occurs at a time of renewed growth within the e-commerce sector.

Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
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Fredrik Lindros, former CEO of First North Premier-listed Speqta, doubled Speqta's shareholder value and helped it become one of the fastest growing SaaS companies in the Nordics, according to Redeye. With a broad background in media, online retail and AI, he has solid experience in leading and developing high-performing tech companies – a skill that will be crucial for Norce's continued growth.

“I am proud to step in as CEO of Norce. In a market where online commerce is rapidly evolving, Norce has impressed by creating an API-first, composable and headless platform that handles the complexities many businesses face. I look forward to working with Norce’s talented team – and our strong owners – to drive innovation, growth and our customers' success in digital commerce,” says Fredrik Lindros, incoming CEO of Norce.

Published May 15, 2025

The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
OWN CONTENT
Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
ADVERTISEMENT
Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
SPONSORED
VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
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