International digital product agency Framna, with roots in Swedish Bontouch, has recruited Erik Ridman as the new CEO of its Swedish operations. Ridman is an experienced leader with 20 years of experience in the agency and tech industry, most recently as Regional Manager for Stockholm at tech company HiQ. The recruitment is part of Framna's ambition to accelerate growth in Sweden.
In an era where AI makes it easier than ever to develop digital products, the risk of many ending up in a “sea of uniformity” increases. To create differentiation and truly stand out in the market will require the kind of experience, craftsmanship and knowledge that Coming soon built up over more than 16 years of product development work. With Erik Ridman at the helm, the Coming soon now up to meet the demand from companies that want to build the best and most successful products in their respective categories.
Erik Ridman combines a strong commercial focus with a documented ability to build corporate cultures where quality and commitment are at the center.
– Framna has a strong culture with strong values and a fantastic track record of creating award-winning products for well-known brands. The company is also positioned within AI where it is far ahead when it comes to working methods and the creation of intelligent products. That makes it extra fun to get on board, says Erik Ridman.

– Erik is a leader who is driven by a clear purpose and shares the values that have defined Framna since the start. His deep understanding of both people, technology and business makes him the perfect person to lead the Swedish operations in the next phase. At the same time, we would like to extend a big thank you to Mayako Fagerfjäll for her fantastic efforts and commitment during her 11 years in the company, says Joachim Jeppesen, CEO of Framna.

About Framna
Coming soon is a digital product agency that develops digital products for clients such as Swish, SJ, Vattenfall and Essity. The agency was founded from the leading digital agencies Bontouch, Move and Shape and today brings together over 600 specialists in ten studios in Denmark, Sweden, Switzerland, the Netherlands, Poland and the USA.








