Stockholm, January 27, 2026 – The global business and IT consultant Cognizant and Typeface, the company behind the AI-based marketing platform of the same name, announces a strategic partnership to help companies modernize marketing initiatives with agentic AI. By combining Cognizant's global services with Typeface's orchestration platform With agentic AI, companies will help customers create unified and scalable marketing processes.
According to Cognizant report New Minds, New Markets consumers who use it are expected AI to account for 55 percent of purchases by 2030. That's equivalent to $4.4 trillion in the US alone. However, many companies are still unprepared for this and must now adapt to remain competitive.
Many marketing teams use separate tools and manual processes, severely limiting the ability to scale when needed. With AI-powered orchestration, organizations can coordinate workflows, accelerate processes, and deliver consistent customer experiences.
AI is changing both how marketing is done and what marketing is. Modern marketing models will look more like software than services, designed to sense demand, orchestrate activities, and adapt in real time. By pairing Cognizant Moments’ expertise in marketing transformation with Typeface’s AI-based orchestration platform, we are giving companies the foundation they need to run marketing as a modular, software-driven function at scale,” says Ravi Kumar S, CEO of Cognizant.
Using Typeface, companies can orchestrate the entire marketing lifecycle, from ideation and content creation to channel optimization, in a unified platform powered by agent-based AI. Cognizant will provide advisory and transformation services to help clients adopt and scale these capabilities across their organizations.
"Enterprises are entering a new phase of AI adoption, where intelligence must be integrated into how work is actually done. This requires platforms that can orchestrate people, data and systems at scale. Our partnership with Cognizant brings together an agent-based marketing platform and the expertise needed to operationalize AI across the enterprise," said Abhay Parasnis, founder and CEO of Typeface.
Cognizant and Typeface Together, they will deliver solutions that integrate with many existing enterprise systems, including CRM, CMS and CDP platforms, with the goal of creating a more connected, efficient and insight-driven marketing experience.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our
fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.
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