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Snowflake strengthens its position in Europe with new EVP for EMEA 

– Snowflake strengthens its position in Europe with new EVP for EMEA | IT-Branschen – Snowflake strengthens its position in Europe with new EVP for EMEA | IT-Branschen
Snowflake strengthens its position in Europe with Dayne Turbitt new EVP for EMEA – Published by IT-Branschen

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Key Moments

Utnämning av Dayne Turbitt

Dayne Turbitt tar rollen som Senior Vice President för EMEA och ska leda Snowflakes tillväxt i regionen.

Snowflakes AI-plattform i praktiken

Kunder som Bupa, Siemens och TUI utnyttjar Snowflake AI Data Cloud för att effektivisera verksamheter och stärka AI-strategier.

Strategiska partnerskap under 2026

Snowflake har stärkt samarbeten med SAP, Google Cloud och Anthropic för att förbättra AI:s integration i plattformen.

Tillväxt och geografisk expansion

EMEA-intäkterna växte till 553 miljoner dollar och Snowflake expanderar till nya molnregioner i Afrika och Sverige.

Snowflake , the AI cloud computing company, today announced the appointment of Dayne Turbitt appointed Senior Vice President for Europe, Middle East and Africa (EMEA). Dayne will lead Snowflake's go-to-market operations in EMEA, building on the company's strong momentum in the region and helping customers accelerate AI implementation.

Dayne most recently came from the role of Managing Director for EMEA at global business planning and decision information company Anaplan, a role he has held since February 2023. Dayne has more than 25 years of experience in sales and leadership in enterprise technology in international markets, and previously spent twelve years at EMC and Dell Technologies, where he held a number of senior positions.

Daynes rykte för operativ excellens och kundfokus kommer att spela en avgörande roll när vi strävar efter att dra nytta av vår starka momentum och hållbara kundtillväxt inom EMEA

”We are delighted to have Dayne with us to lead our EMEA business to continued success,” says Mike Gannon, Chief Revenue Officer at Snowflake . ”Dayne’s reputation for operational excellence and customer focus will play a critical role as we strive to capitalize on our strong momentum and sustainable customer growth in EMEA. Under Dayne’s leadership, I am confident that we will further strengthen our foothold in the region by helping our customers transform AI from a niche, expert-specific function to a core competency, as well as forge stronger relationships with our extensive partner ecosystem.”

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I am excited to join Snowflake at a pivotal moment for their EMEA business,” says Dayne Turbitt, Senior Vice President of Snowflake EMEA . ”The company’s strong performance so far in fiscal 2026, in the first three quarters, demonstrates the strength of Snowflake’s simple, connected and reliable platform and confirms the value we offer our customers. I look forward to building on this momentum and driving further success for our customers and partners across the region.”.

Snowflake as the foundation for customers' enterprise data and AI strategies

Snowflake now has over 7,300 global accounts using Snowflake AI every week, demonstrating that Cortex AI – along with ready-made, standalone agent applications like Snowflake Intelligence – is becoming a foundational pillar of customers’ enterprise AI strategies by delivering measurable customer adoption, platform scale, and revenue impact.

To successfully deliver connected care and achieve its ambition to become the world's most customer-centric healthcare company, uses Bupa for example, Snowflake AI Data Cloud to transform analytics across its operations, including actuarial work, clinical processes, customer experience and contact centres. Now, with a 90% reduction in data collection times, Bupa can make the most of its innovative AI use cases to create a happier, healthier population, deliver personalised care faster and improve patient health outcomes.

”Snowflake is a powerful platform that meets all our needs,” says Dan Robertson, Chief Data & Analytics Officer at Bupa . ”What has really made the difference is combining it with our new federated model and a data strategy that puts security and control first.”

As part of Siemens Mission-driven to create a data culture built on greater transparency, the global technology company leveraged the Snowflake platform to build the Siemens Data Cloud, an open data mesh platform ecosystem that now forms the backbone of its data strategy. This has enabled Siemens to migrate multiple legacy data applications to the cloud and replicate ERP data from nearly 50 systems in one place and in near real-time.

”Snowflake has given us significant cost savings and efficiency gains,” says Christian Meyer, Head of Cloud Operations and Chief Technical Architect at Siemens . ”We don’t have to worry about platform management or the wrong people having access to the wrong data, and the time-to-market benefits have opened up unique opportunities.”

TUI Group , the world’s largest leisure, travel and tourism company, is leveraging Snowflake’s AI data cloud to unify data across its entire business and lay the foundation for AI-powered data search and discovery that will help streamline operations, empower teams to meet higher customer expectations, and increase the delivery capacity of its data team. Now, TUI teams can streamline processes and get answers to important questions faster – potentially saving months of man-hours.

”There are some great tools for large language models out there, but few bring together data and AI elements like Snowflake. That’s a really powerful advantage,” he says. Alina Vishniakova, Head of Technology Analysis at TUI .

”The opportunities ahead for Snowflake in EMEA are huge, as organizations across the region strive to unlock greater value from their data,” said Dayne. ”As evidenced by the innovative use cases many of our customers have implemented, it’s clear that there is a strong appetite in the region for an integrated platform that unifies all data and all AI workloads. At Snowflake, we’re committed to helping organizations get the most out of their data and enable them to add AI on top without compromising security or governance controls.”

Snowflake's business momentum in fiscal year 2026

Snowflake recently announced its income statement for the third quarter of the fiscal year 2026 , which ends on October 31, 2025. Throughout the current fiscal year, Snowflake has continued to innovate rapidly to launch new capabilities that help customers realize value throughout their data lifecycle and effectively leverage the potential of AI.

In the last quarter, the company's momentum was driven by the general availability of Snowflake Intelligence , an enterprise AI agent, which experienced the fastest adoption rate in Snowflake history and is transforming how businesses interact with their data and deliver real-time, actionable information. Snowflake Intelligence removes barriers to insights by unifying data and context so teams can quickly understand why metrics are changing and what to do next—all through natural language questions.

Throughout fiscal year 2026, the company also strengthened its strategic partnerships with the world's leading AI model, cloud and application platform providers to empower the entire data lifecycle with AI-powered capabilities, including:

  • A groundbreaking partnership with SAP to unite mission-critical business data with Snowflake AI Data Cloud.
  • A partnership with Google Cloud to make the latest Gemini models available to over 12,600 customers across Cortex AI and Snowflake Intelligence, further improving access and customer choice.
  • A deal worth $200 million with Anthropic to make their Claude models available on the Snowflake platform, as well as establish a joint global marketing initiative focused on deploying AI agents in the world's largest enterprises.

Additional key milestones for Snowflake EMEA from fiscal year 2026 include:

  • EMEA revenue for the nine months ended October 31, 2025 increased to $553 million.
  • 1,984 employees in EMEA (as of October 31, 2025).
  • Over the past nine months, Snowflake has expanded its availability in EMEA to AWS Africa (Cape Town) Region , as well as the Microsoft Azure Central Sweden region. With these expansions, Snowflake now supports 51 global regions across three cloud platforms (AWS, GCP, and Azure).

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Questions Answered

Vem är den nya Senior Vice President för Snowflake EMEA?

Dayne Turbitt har utsetts till Senior Vice President för EMEA.

Hur används Snowflake AI Data Cloud av kunder i EMEA?

Företag som Bupa och Siemens använder plattformen för att förbättra AI-analyser och effektivitet.

Vilka strategiska partnerskap har Snowflake ingått under räkenskapsåret 2026?

Snowflake har partnerskap med SAP, Google Cloud och Anthropic.

Hur ser Snowflakes tillväxt och geografiska närvaro ut i EMEA?

EMEA-intäkterna har ökat och plattformen finns nu i fler globala regioner inklusive Afrika och Sverige.

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    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
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