BYD Group becomes official vehicle partner of Paris Saint-Germain

BYD Group has entered into a three-year partnership with Paris Saint-Germain, becoming the club's official vehicle partner. The partnership was announced following a historic season for the French giants, who secured their second consecutive UEFA Champions League title in the 2025-2026 season.

The partnership brings together two global brands with a shared ambition to drive innovation, development and international growth. Both Paris Saint-Germain and BYD have established themselves as leaders in their respective fields by challenging established norms and creating strong relationships with millions of supporters and customers worldwide.

Over the next three seasons, the partnership will include global campaigns, exclusive content featuring the Paris Saint-Germain men's and women's teams, engaging fan activities and unique experiences for supporters. BYD will also have a prominent presence at the club's home stadium, Parc des Princes. In addition, vehicles from both BYD and the Group's premium brand DENZA will be used in Paris Saint-Germain's daily operations.

Through this collaboration, Paris Saint-Germain and BYD inspire people around the world while setting a new standard for innovation, performance and sustainability mobility.

Stella Li, Vice President of BYD, says:

“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same desire to challenge conventions, drive development forward and create strong relationships through innovation. This partnership unites two globally recognized brands with a shared vision for the future and a passion for creating exceptional experiences. Together, we look forward to engaging millions of fans around the world while contributing to a more innovative and sustainable future.”

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, says:

“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s fastest growing and most innovative companies, BYD is a natural partner for the club. Together, we will create new opportunities to engage our fans through creativity, innovation and unique experiences around the world.”

About BYD

BYD (Build Your Dreams) is the world's largest manufacturer of electrified vehicles and a global leader in electric vehicles, plug-in hybrids and battery technology. The company was founded in 1995 and is headquartered in Shenzhen, China. In recent years, BYD has grown rapidly in the international market and is now present in over 100 countries and regions.

Unlike many other automakers, BYD develops and produces a large part of its own components, including batteries, electric motors and semiconductors. The company's proprietary Blade Battery has received international recognition for its high level of safety, long life and energy efficiency. In addition to passenger cars, BYD also produces electric buses, trucks, energy storage systems and renewable energy solutions. The premium brand DENZA is part of the BYD Group and focuses on exclusive electrified vehicles.

About Paris Saint-Germain

Paris Saint-Germain (PSG) is one of the world's most prominent football clubs and was founded in 1970. The club has its home stadium, Parc des Princes, in Paris and plays in the French top division, Ligue 1.

In recent years, PSG has established itself as a global sports brand with millions of fans worldwide. The club has won numerous national titles while building a strong international brand through investments in innovation, digital experiences, fashion and lifestyle. The 2025–2026 season was historic as Paris Saint-Germain secured its second consecutive UEFA Champions League title and solidified its position as one of Europe's premier football clubs.

Through collaborations with leading international technology companies, mobility and lifestyle, Paris Saint-Germain continues to strengthen its global presence and create new experiences for fans around the world.