Aura Group acquires Swiftly and makes strategic investment in Synca.ai

December 18, 2024

Aura Group can now announce that the company has acquired AI consultancy Swiftly and at the same time made a strategic investment in the AI-powered content platform, Synca.aiAura already delivers integrated AI solutions, and these acquisitions strengthen the company's capacity to develop and implement AI technology to optimize offerings and deliveries to customers both nationally and internationally.

About Swiftly and its role within Aura Group

Swiftly is an AI consulting company that works with clients across industries, both in Sweden and globally. The company consists of three AI specialists and a network of experts that ensure high-quality and efficient deliveries. Swiftly now becomes part of Aura Group and will serve as a central and flexible resource for the group's agencies. As AI solutions are rapidly becoming An integral part of Aura's entire offering, Swiftly will no longer operate as a separate agency with its own brand and offering. Instead, the team will work fully integrated with the entire group's operations and all agencies.

“It feels incredibly exciting to join Aura and help accelerate the development of AI solutions for the group, each agency and our amazing clients. Aura has already made significant progress and possesses a lot of expertise. We look forward to being a part of strengthening Aura’s position as a leader in AI,” says Erik Olsson Hermansson, CEO of Swiftly and Synca.ai.

Aura Group's strategic investment in Synca.ai

As part of its broader AI strategy, Aura Group is also investing in Synca.ai, an AI-powered content platform developed by Swiftly's founders. The platform automates insight work, packaging and customization based on the client's offering, strategy and market position. This leads to a significant streamlining of thought leadership processes.

“We are extremely excited to welcome Swiftly to Aura Group. By integrating their expertise, We create an agile task force that accelerates AI development throughout our organization and for our customers. AI is deeply impacting our industry, and building structural value using AI is not only important today, but will be absolutely crucial to remaining competitive in the future,” says Johan Ramsten, Vice President of Aura Group.

Swiftly's team began their service on December 2nd.