Arrow Electronics has been named Rising Star Distributor Partner of the Year EMEA 2025 at the AWS Partner Awards. The accolade highlights the company’s rapid growth in AWS distribution and their growing role as a strategic enabler for partners across the region. The award was presented during the prestigious Partner Awards Gala at AWS re Invent 2025.
A price that reflects strong growth
Each year, the AWS Partner Awards recognize the partners who have demonstrated the greatest innovation, specialization, and business success in Amazon Web Services global ecosystems. To Arrow Now winning Rising Star Distributor Partner of the Year EMEA clearly demonstrates the growth journey the company has made in cloud distribution.
The award is a testament to Arrow’s rapid growth as a distributor for AWS in Europe, the Middle East and Africa. By combining technical expertise, commercial reach and an extensive partner network, Arrow has created a solid foundation for long-term expansion in the cloud segment.
Strengthening partners throughout the region
A central part of Arrow's work is to support local and regional AWS partners with everything from technical onboarding and skills development to market support and commercial structures. Through its distribution program, Arrow provides partners with access to AWS services in a scalable, secure and efficient way.
This enables even smaller players to take the step into the AWS ecosystem, while established partners can scale up their offerings towards larger and more advanced cloud projects. The award confirms that Arrow's AWS distribution model works in practice and creates tangible business value across the EMEA region.
Management's view of the award
Nick Bannister, CEO of Arrow's Enterprise Solutions business in EMEA, sees the award as a clear recognition of the organization's collective achievement.
To be recognized by AWS is a huge achievement for Arrow. It underscores the impact of our innovative programs and the strength of our collaboration across EMEA, as we continue to accelerate cloud transformation.
The award is also seen as proof that Arrow has succeeded in combining global reach with local presence in a way that benefits both partners and end customers.
How the winners are chosen
AWS Partner Awards includes both nomination-driven categories and data-driven segments. In the data-driven categories, the selection is based on clear performance metrics from the previous year. These include analysis of growth, customer success, technical expertise and partner engagement.
For each category, three finalists are selected based on review by Canalys, which conducts independent audits of partner performance, ensuring an objective and transparent selection process that considers both commercial and technical factors.
AWS re Invent as a global meeting place
The awards were presented at AWS re Invent 2025, the world's largest cloud event that annually brings together tens of thousands of partners, customers, and technology leaders from around the world. The event serves as a central platform for launches, education, and business development within the AWS ecosystem.
The Partner Awards Gala is one of the highlights of the week and symbolizes both competitiveness and collaboration within the cloud industry. Winning an award here not only means global visibility but also a strong testament to quality towards customers and partners.
AWS Partner Network and Arrow's role
The AWS Partner Network is a global collaboration program that brings together consultants, technology providers, MSPs, and distributors around the AWS platform. The network aims to accelerate innovation, skill development, and growth for all players in the cloud ecosystem.
Arrow plays an important role in this network by acting as a bridge between AWS and a large number of local partners. Through its distribution approach, Arrow making it easier for companies to get started with cloud services while also providing access to technical advice, financing solutions and business support.
Importance for the Nordic and European market
For the Nordic and European markets, Arrow's success means that AWS partners have access to even stronger support structures. This in turn can contribute to faster cloud adoption, better solutions for companies of all sizes and increased competitiveness against global players.
The award is also expected to strengthen Arrow's position as one of the leading AWS distributors in the region in the coming years.
Arrow Electronics has been named Rising Star Distributor Partner of the Year EMEA 2025 at the AWS Partner Awards, recognizing its rapid expansion and strong support for AWS partners in the region. The award confirms the company’s ability to combine technical expertise, business structure and partner development in one of the world’s fastest-growing technology segments.
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