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AI profile Sofie Perslow new business area manager at HiQ

Sophie Perslow Sophie Perslow
AI profile Sofie Perslow new business area manager at HiQ – Published by IT-Branschen

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Key Moments

Sofie Perslows nya roll

Hon tar ledningen för HiQ:s AI-enhet och strategiska satsning med fokus på affärsnära AI.

HiQ:s fokus på affärsnära AI

Företaget satsar på AI-lösningar som direkt stöder och förbättrar kunders kärnverksamheter.

Sofies erfarenhet

Hon har gedigen bakgrund från Aller Media och ICA samt bygga datadrivna organisationer.

AI som affärsmöjlighet

Sofie betonar att AI ska användas för att skapa löpande affärsvärde och möjligheter, inte bara projekt.

HiQ strengthens its focus on business-oriented artificial intelligence, focusing on AI solutions that directly support and improve customers' core businesses. The AI profile Sophie Perslow, with a solid background in technology-driven business development and leading roles in Aller Media and ICA, is hired to lead the strategic initiative.

HiQ has an ambition to be a leading partner in AI, with a special focus on advanced and tailored AI solutions that meet customers' business needs in a rapidly changing digital world. With Sophie Perslow at the helm of the venture strengthens HiQ their capacity in the area.

AI handlar Om möjligheter. Vi ska omvandla idéer till affärsvärde, inte bara i projekt utan som en del av löpande framgång.

Sofie Perslow leads HiQ's focus on business-oriented AI

– We meet many customers who are facing the challenge of transforming AI:'s potential for concrete execution that creates real value. Sofie's deep understanding of both technology and business makes her a natural leader for our business-related offering. AI and we look forward to further increasing the support for our customers with Sofie in place, says Samuel Skott, CEO of HiQ.

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Sofie Perslow has extensive experience in translating complex technical concepts into concrete business benefits, and in building data-driven organizations and implementing AI solutions to optimize operations and business value.

– Leading HiQ's focus on business-oriented AI is an opportunity to set a completely new standard. It's time for the broad mass of companies to stop feeling ahead, start building long-term and looking beyond risks. AI is about opportunities. We will transform ideas into business value, not just in projects but as part of ongoing success. AI is not the future – it is now, and with our team we are creating solutions that truly unlock potential, says Sophie Perslow, new business area manager for AI at HiQ.

Sofie Perslow takes charge of HiQ's AI unit and strategy

In her new role, she is responsible for strengthening and accelerating the unit of AI experts and the business that now exists at HiQ. Her base is in Stockholm but she also leads the overall effort to build HiQ's capabilities in AI, data science and machine learning engineering throughout the country. Sweden.

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Questions Answered

Vem är Sofie Perslow och vilken roll har hon på HiQ?

Hon är ny affärsområdeschef för AI och leder företagets satsning.

Vad fokuserar HiQ:s nya AI-satsning på?

Affärsnära AI-lösningar som stärker kunders kärnverksamheter.

Vilken erfarenhet har Sofie Perslow?

Bakgrund inom teknikdriven affärsutveckling och ledande roller på Aller Media och ICA.

Hur ser HiQ på AI:s roll i affärer?

AI ska omvandla idéer till löpande affärsvärde och möjligheter.

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  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
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