BizLab recruits Erik Hellmark – takes responsibility for the focus on the public sector

BizLab strengthens its management team by recruiting Erik Hellmark as Commercial Director – Public Sector. In his new role, he will be responsible for leading the company's efforts towards government agencies, regions and municipalities, with the goal of establishing BizLab as an obvious player in the public sector.

Data-driven insights for societal benefit

BizLabs platform offers solutions to detect and analyze visitor flows in public environmentsThrough anonymized data on gender, age category and length of stay, decision-makers are given a tool for planning infrastructure, resources and service in a more efficient and sustainable way.

– “The need for reliable data in public environments is growing rapidly and interest in our solutions is great. Public actors face major challenges around security, measurability and sustainability. BizLabs technology gives decision-makers a whole new level of insights – while ensuring the highest level of privacy for citizens,” says Erik Hellmark.

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From retail to public sector

BizLab has already made a name for itself as technological leader in retail media and visitor analytics for physical retailBy taking the step into the public sector, the company is building on its core technology, now with a focus on societal benefit.

– “Erik has a unique combination of commercial experience, public sector and understanding of our customers’ needs. His now responsibility for BizLab Public Sector is an important milestone in our journey to become the obvious partner for both the private and public sectors,” says Magnus Hansson, founder of BizLab.

Focus on security, measurability and sustainability

The public sector is facing increased demands for transparency, resource optimization and citizen service. BizLabs solutions should meet these requirements by providing data-driven insights which strengthens both the efficiency of the business and sustainability efforts.

The platform makes it possible to optimize everything from traffic flows to the use of cultural and leisure facilities, while the privacy of citizens is protected.

Long-term investment

The recruitment of Erik Hellmark underlines BizLab's ambition to expand its offering and become a long-term partner for the public sectorWith experience in both commercial operations and public administration, Hellmark will drive the growth of BizLab Public Sector and develop solutions that meet the demands of the future.