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Launch of the first multiplayer game
Toca Boca releases its first ever multiplayer game, Toca Boca Days, tailored for kids and tweens.Focus on a safe and creative environment
The game prioritizes children's emotional needs and offers a safe digital space for spontaneous play.Strategic expansion and target group development
Toca Boca is expanding its market with a new brand profile and is specifically targeting tweens.Gradual launch and community engagement
Toca Boca Days will be rolled out gradually and includes players in the development process.Swedish game studio Toca Boca has been promoting personal expression and inclusion in gaming for nearly a decade and a half. This year, they are releasing their first-ever multiplayer game – Toca Boca Days. The game, which is part of a larger strategic expansion, has been tailored to meet the complex emotional needs of children and tweens by providing a rewarding and safe digital experience.
For more than a decade, Spin Master's Swedish studio, Toca Boca, has been at the forefront of game with a focus on play, expression and creativity. With more than 60 million active users, and awards such as Apples “iPhone App of the Year” 2021, the studio has become one of the players that has come to set the standard for digital experiences tailored for children. Toca Boca's latest game, Toca Boca Days, marks the studio's entry into the online multiplayer category – one of the most popular and fastest-growing categories for tweens worldwide.
“For the first time ever, you will to be able to create, explore and express yourself with your friends in the Toca Boca universe,” says Emil Ovemar, co-founder of Toca Boca and studio head. “This new dimension of play not only enhances the interactive experience, but also deepens the relationship between players and fosters a community where co-creation is at the center.”
The launch of Toca Boca Days is one of the studio's biggest initiatives ever, expanding the Toca Boca universe to reach its core target group of tweens and their need to socialize, express their creativity, and create experiences together, in an environment that is both safe and vibrant.
We create playful and safe places where children and tweens can express themselves and their identities,” says Mathilda Engman, product manager at Toca Boca. “By putting children at the center and prioritizing their perspectives, Toca Boca Days responds to players” emotional need for belonging in the multiplayer market. We provide them with access to a rewarding and safe space where spontaneous and free play is the primary driver.”
To even better package its two biggest titles, Toca Boca World and Toca Boca Days, the studio is also launching a revamped brand profile. The new brand lays the foundation for a new, more dynamic expression, and has been designed from the ground up to unify and strengthen Toca Boca's identity across all platforms, as well as pave the way for the future.
Toca Boca Days will be rolled out gradually across different markets, with players invited as they become available. the game is developing and growing. Fans are encouraged to keep an eye on www.tocabocadays.com to find out when the game will be available in their country, and to participate in the development of the game.
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