The Samsung Galaxy S25 series simplifies and enhances everyday life through intuitive, multi-modal mobile AI experiences powered by optimized advancements in hardware and software.
Samsung Electronics Co., Ltd. today announced the global launch of the new Galaxy S25 series featuring the new One UI 7 operating system. In addition, Gemini will be available in 46 different languages,[1] making it easier than ever to perform seamless interactions between Samsung and Google apps.
“The launch of our new Galaxy S25series is a milestone in how we interact with our smartphones. It is a series of products that, like an AI companion, can offer seamless and intuitive solutions that simplify and improve our everyday lives,” says Anders Elmby, Nordic Head of Mobile for Samsung Electronics.
On the Galaxy S25 series, there are multiple AI agents that have multimodal capabilities integrated into One UI 7[2]They can perform multiple complex tasks seamlessly across apps and make interactions more natural via speech, text, videos, and images. Now Brief[3] provides tailored suggestions that guide the user through the day and Now Bar[4] offers a new hub for ongoing activities. The features Writing Assistant and Drawing Assist[5] offers more creativity in the form of image and sketch production via Galaxy AI[6].
Interactions with the Galaxy S25 series are also more intuitive than ever. With just a simple command, you can Gemini[7] find a user's favorite team's schedule and add it to their Samsung Calendar. In addition, Google's Circle to Search[8] has been improved and now provides users with more useful information with AI Overview where they can perform actions with a single touch.
The new chipset Snapdragon® 8 Elite Mobile Platform for Samsung Galaxy offers users better and more responsive AI experiences. With ProScaler[9] and Samsung’s mobile Digital Natural Image Engine (mDNIe), the Samsung Galaxy S25 series gets enhanced AI image processing and image accuracy. The new 50MP wide-angle camera for the Samsung Galaxy S25 Ultra delivers images with exceptional clarity. In addition, professional editing features such as Virtual Aperture and Samsung Log enhance the photo and video experience.
Samsung Galaxy S25series is the industry’s first smartphone lineup to support Content Credentials, which is based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung is now a member of C2PA along with Adobe, Microsoft, OpenAI, Google and Publicis Groupe. All companies are working together to establish content credentials as a universal standard for identifying the provenance of digital content. In line with its commitment to responsible mobile AI innovation, Samsung has joined this standard to increase transparency for content created and edited with generative AI.
Starting February 7, the Galaxy S25 series will be available through carriers, retailers and on Samsung.com. The Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. The Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique color options are also available exclusively on Samsung.com[10] – such as Titanium Pinkgold and Titanium Jadegreen for the Galaxy S25 Ultra. In addition, Coralred and Pinkgold colors are available for the Galaxy S25+ and Galaxy S25.
The Samsung Galaxy S25 Ultra has a recommended starting price of SEK 17,990, the Samsung Galaxy S25+ from SEK 14,490 and the Samsung Galaxy S25 from SEK 11,490.
All Galaxy S25-devices come with six months Gemini Advanced and 2 terabytes (TB) of cloud storage at no extra costGemini Advanced comes with Samsung's most capable AI models and priority access to the latest features like Gems, which are personalized AI experts in all sorts of subjects. You also get access to Deep Research, which acts as a personal AI research assistant.
Swedish
Danish
Norwegian
Finnish
English
German
Dutch