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New leadership at High Coast Invest
Magnus Viström has been appointed business area manager for BizMaker's investment in business establishment promotion.Experience in innovation
Viström has a solid background from SCA and BizMaker in innovation and business development.Focus on green transition
He will drive the work on new establishments that strengthen the green transition and the region's innovative power.The attractiveness of the region
Västernorrland has unique opportunities with green electricity, logistics and the work environment that should be highlighted for establishments.High Coast Invest has appointed Magnus Viström as the new business area manager for BizMaker's investment in establishment promotion. In his new role, he will drive the work of attracting international establishments to Västernorrland and create business opportunities within the green transition.
– I look forward to starting to work together with all the committed people in the region's municipalities and businesses. We have a fantastic toolbox to work with, and we will use it to create great benefit, he says.
Long experience in innovation and business development
Magnus Viström has a solid background in innovation and business development. Through previous roles, including innovation manager at SCA, he has been responsible for develop and implement innovations in, among other things, the packaging industry and digitization. He has also previously been involved in BizMaker, where he has been involved in the board and the program Forest Business Accelerator. 
His career has had a clear common thread – driving innovation and development in business.
Wants to strengthen the region's innovative power
– What attracted me to the role of manager at High Coast Invest is the opportunity to create business development through new establishments that contribute to the green transition and strengthen the region's innovative power. I have long followed BizMaker's development, and it is fantastic to now be able to participate in this role and contribute to the region's continued growth, says Magnus Vistrom.
Sees great opportunities for the region
– Our region has unique conditions, for example in the form of attractive business locations, access to green electricity, well-developed logistics and cutting-edge expertise in various areas. In addition, Västernorrland offers fantastic environments for people to live and spend time in, says Magnus Viström.
Strong expectations for the future
– We are very happy to have Magnus join us. His experience and expertise will bring new perspectives and create additional cutting edge in our organization. He has a unique understanding of large industry and what is required to attract this type of establishment, which will be a great asset for us, says Matts Nyman, CEO at BizMaker.
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