Pure Storage enhances AI capabilities in hybrid cloud

October 3, 2025

Pure Storage AI capabilities in hybrid cloud – IT industry

Pure Storage improves AI integration in hybrid cloud for enterprises

Pure Storage, a global leader in data storage technology, is now unveiling extensive enhancements to its platform to meet the growing need for AI-powered capabilities in hybrid cloud environmentsThe new initiative strengthens the opportunities for companies to manage and optimize data flows both locally and in the cloud – with a focus on seamless integration, security and efficiency.

Hybrid cloud and AI in focus

With AI rapidly reshaping the business landscape, data is becoming a central asset to drive innovation and create competitive advantage. Pure Storage's Enterprise Data Cloud architecture provides a unified platform for data control, automation and cyber resilience, whether the environment is on-premises or cloud-based.

The latest addition, Pure Storage Cloud Azure Native, enables organizations to easily migrate and manage workloads in Azure VMware environments, marking a major step towards more integrated hybrid solutions.

Portworx and modern application management

Through the integration of Portworx with Pure Fusion A comprehensive platform for both traditional and modern applications is created. This enables workloads to be managed more efficiently, while improving fleet management for cloud-based applications.

AI-powered tools and performance

With new Pure1 AI Copilot Expansion users have access to AI-powered dashboards and intuitive interaction that empower system availability. Together with Portworx Pure1 AI Co-pilot Faster and more automated handling options are introduced.

In addition, it is launched Pure Key Value Accelerator, as in collaboration with NVIDIA Dynamo improves AI inference through faster data access and reduced carbon footprint.

Next generation data storage

Pure Storage also introduces Purity Deep Reduce, an advanced data reduction technology that delivers higher efficiency without compromising performance. The updated Next-Gen FlashArray Portfolio underlines the company's ambition to deliver infrastructure that supports both traditional workloads and AI-centric applications.

With these investments, we consolidate Pure Storage its position as an innovative player in data storage and hybrid cloud, with the goal of offering businesses maximum flexibility, security and performance in a data-driven world.