AMSTERDAM, NL – October 6, 2025: Pax8, the world's largest digital marketplace, unveiled today during Pax8 Beyond EMEA Partner Conference its new strategic report The Managed Intelligence Provider Playbook – a guide that helps Managed Service Providers (MSPs) to develop into Managed Intelligence Providers (MIPs) and become architects of AI-driven transformation within small and medium-sized businesses (SMB).
Leading the way into the agent economy
When the SMB market enters the so-called agentic economy – where autonomous AI agents augment human capacity and drive efficiency – provides Pax8 its partners with tools and frameworks to take the lead in this development.

The playbook shows how MIPs can create new revenue models through AI, based on five key steps: Discover, Buy, Build, Sell and ManageThese steps enable MSPs to offer value-based services, vertical specializations, and scalable agent workflows.
– We pave the way for our partners to succeed in the biggest technological revolution of modern times. The playbook is not just about implementing AI tools, says Scott Chasin, CEO of Pax8.
– It's about empowering our partners to become leaders in Managed Intelligence – delivering measurable business results, not just technology.
From advisor to intelligence architect
The Managed Intelligence Provider Playbook serves as a roadmap and a complement to Pax8's previous report The Agentic Inflection Point, launched in June 2025 at the flagship event in Denver. The report described how SMBs are being transformed through agency work and access to advanced technology on a broad front.
The new Playbook presents five clear Plays that helps MSPs put AI into practice:
- Discover: Go from trusted advisor to strategic partner by identifying inefficient processes and using intelligence to deliver measurable results.
- Buy: Distribute pre-tested AI agents, workflows, and SaaS solutions via marketplaces such as Pax8 Agent Store.
- Build: Develop your own agent stacks and automation solutions for industries such as healthcare, finance and manufacturing.
- Sell: Shift from function-based to performance-based pricing, linked to the customer's key metrics.
- Manage: Ensure continuous optimization, regulatory compliance, and lifecycle management of AI agents.
AI – a business opportunity on a global scale
According to Gardener is it calculated global market for AI services to reach 644 billion USD in 2025, and SMBs are already reporting up to 40 percent lower operating costs through agentic workflows.
Pax8's Playbook helps MSPs tap into this growth by offering consulting, industry expertise, and results-driven AI solutions that go far beyond traditional IT services.
Building the foundation for the agentic future
To leading this transformation builds Pax8 now the infrastructure for the agentic economy – including Pax8 Agent Store, Model Context Protocol and one agent orchestration platformBy driving innovation through partners and suppliers, we create Pax8 an AI-powered ecosystems that shape the next trillion-dollar economy.
Visit 👉 www.pax8.com/managed-intelligence to read the whole The Managed Intelligence Provider Playbook and get more information about Pax8 Agent Store.







