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Jabra Reach simplifies video meeting collaboration with a single cable

Jabra Reach simplifies video meetings through a single cable for audio, video, USB and power, creating consistent and reliable installations in any meeting room.
Jabra Reach simplifies video conferencing collaboration with a single cable | IT Industry Jabra Reach simplifies video conferencing collaboration with a single cable | IT Industry
Jabra Reach simplifies video meeting collaboration with a single cable

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Key Moments

Efficient BYOD connectivity with one cable

Jabra Reach replaces multiple cables with a single connection for video, audio, USB and optional power.

Scalable installation with HDBaseT technology

HDBaseT enables up to 100 meters of connection, providing uniform installations in different rooms.

Centralized device management via Jabra Plus

Jabra Reach can be managed via Jabra Plus Management for easy configuration and support.

Firmware updates for the PanaCast range

New features like People Count, Custom Wallpaper, and CLI functionality improve insights and management.

The new BYOD connectivity solution, designed to work with the entire Jabra PanaCast range, will help organisations create more manageable and consistent meeting room deployments.

Jabra, a global leader in professional audio and video solutions, today announced Jabra Reach, a single-cable BYOD extension solution. Jabra Reach is designed to help businesses deploy and scale video conferencing more efficiently and consistently in meeting rooms of all sizes. Jabra is also introducing new firmware features for the Jabra PanaCast portfolio, expanding meeting room insights, customization options and device management capabilities.

Users only need to connect one cable, and it works with any video bar or room system without affecting the operation of the existing installation.

As organizations increasingly deploy BYOD (Bring Your Own Device) video collaboration solutions to more meeting rooms to support hybrid working, it is becoming increasingly difficult to provide the same user experience from room to room. Different cables, adapters, and room layouts can lead to inconsistent installations, increase the risk of connectivity issues, and increase the administrative burden for AV and IT teams.

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Scale up BYOD without increasing complexity
Jabra Reach solves these challenges by replacing fragmented, multi-cable installations with a single connection for video, audio, USB and (optional) power. Users simply connect a laptop via USB-C to access the room’s display, camera, microphones and speakers.

Jabra Reach is built on HDBaseT technology and extends this connection up to 100 meters (328 feet), enabling consistent installations in rooms of varying sizes. This helps installation teams create faster, cleaner installations with fewer potential points of failure and makes it easier to replicate installations at scale.

“Walking into a room and plugging in your own laptop should be the easiest thing in the world, but all too often it isn’t. You have the wrong cable, the wrong plug, a broken signal or a table full of adapters. Jabra Reach solves this at the infrastructure level. Users only need to plug in one cable, and it works with any video bar or room system without affecting the way the existing installation works. This makes the connection reliable and reproducible in every room,” says Holger Reisinger, Senior Vice President of Jabra’s Video Business Unit.

Jabra Reach simplifies video conferencing collaboration with a single cable | IT Industry

Flexible mounting options allow for sleek, discreet installations at your desk and behind your monitor, while hidden ports and secured cables create a tamper-proof installation. Optional USB-C power delivery of up to 100W also allows you to charge a laptop via the same connection.

Jabra Reach can be managed through Jabra Plus Management, providing centralized visibility and control that helps IT teams configure, monitor and support meeting rooms from a central platform. Designed to work with all of Jabra’s meeting room video solutions, Jabra Reach helps organizations maximize the return on their existing meeting room investments.

New features across the Jabra PanaCast range
In parallel with Jabra Reach, Jabra is expanding its Jabra PanaCast range through firmware updates. The firmware updates add new features to existing Jabra video solutions, enabling better visibility, customization and unified management of devices at scale.

The firmware updates introduce four improvements:

  • People Count, which gives organizations better insight into meeting room utilization.
  • Custom Wallpaper, which allows companies to customize the screens in meeting rooms with company branding and information.
  • Web UI via USB, enabling browser-based configuration and device management.
  • CLI functionality, enabling IT teams and AV integrators to deploy and manage devices more efficiently at scale.

The firmware updates will be available across the entire Jabra PanaCast range by the end of the year.

Learn more about Jabra Reach at www.jabra.com/reach

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Questions Answered

What is Jabra Reach and how does it simplify video meetings?

A BYOD solution with one cable that handles video, audio, USB, and power for easy connectivity.

How does Jabra Reach help scale up meeting rooms without adding complexity?

By replacing multiple cables with a unified connection and using HDBaseT technology.

What new features are introduced to Jabra PanaCast with the firmware updates?

People Count, Custom Wallpaper, Web UI via USB and CLI functionality.

How can IT teams centrally manage Jabra Reach and meeting room solutions?

Via the Jabra Plus Management platform for configuration, monitoring and support.

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  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
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  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

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    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
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