Eric Mink on how Pax8 is leading the way for AI adoption and monetization

During Pax8 Beyond EMEA 2025 in Amsterdam shared Eric Mink, Vice President of AI Adoption (EMEA) at Pax8, with how the company helps Managed Service Providers (MSPs) take the next step in their digital transformation. Through MIP Playbook and Agent Store Pax8 offers a clear roadmap for how partners can implement, automate and monetize artificial intelligence – in a safe, sustainable and profitable way.

A structured path to AI adoption

According to Mink, successful AI adoption is about strategy and structure. MIP Playbook serves as a detailed playbook that guides partners from the first experiments to full-scale implementation. ”The playbook helps our partners move from curiosity to concrete action,” says Mink. ”It shows how AI can be effectively implemented across the entire business.” By focusing on automation, data analysis and customer value, MSP company improve their productivity, create smarter services and increase competitiveness in the market.

AI agents – the next step in automation

An important part of Pax8's strategy is Agent Store – a platform where partners can create and deploy their own AI agents. These agents can automate tasks, analyze data, and deliver results through natural language processing. conversation. ”Instead of complicated integrations you can now create intelligent agents that solves tasks in real time,” Mink explains. ”It makes AI a tool that anyone can use.” Through the Agent Store, partners can customize their agents for different industries – for example, cybersecurity, finance and IT operations – which gives them the opportunity to create unique and customized solutions.

From innovation to revenue

But AI is not just about technology – it's also about business models. Pax8's goal is to help its partners to make money on AI. By combining MIP Playbook with Agent Store, you get MSP company both the technical tools and the strategic frameworks for developing new services based on AI. This could be subscription-based support solutions, smarter operational services or automated analytics – everything built on AI that creates added value and increased revenue.

Security and transparency in focus

As more and more companies implement AI becomes data security and transparency increasingly important. Pax8 has therefore built its solutions with clear guidelines for regulatory compliance and security. ”Our philosophy is built on responsibility and trust,” says Mink. ”Partners should be able to innovate confidently – without compromising security.” It is precisely this balance between innovation and responsibility that makes Pax8 to a leading player in the rapidly growing AI market.

The future of AI-powered partnerships

Going forward, Pax8 is investing in further developing both MIP Playbook and Agent Store, as well as training more partners in AI and data-driven business models. ”AI is no longer the future – it is the present,” concludes Mink. ”The companies that embrace the technology today will shape the IT landscape of tomorrow.” With its combination of technology, education and transparency, AI continues Pax8 to drive development towards a more intelligent, automated and profitable future for their partners.