83% of surveyed decision-makers to companies in a survey conducted by Sisco, states that AI is a strategic priority. AI will likely change the way we work in most industries, but what does it mean for those planning to start an e-commerce business?
AI is still at a stage where it cannot replace human work, but it can already be used today to optimize both the start-up and operation of an e-commerce business. This can involve writing product texts, producing images, writing emails and much more.
According to a survey presented at Ehandel.se, 21% of surveyed e-retailers that they have already implemented AI in their business, and even more are planning to do so in the near future. If you are preparing to start an e-commerce business, you can get a head start by taking advantage of AI tools right from the start.
To help you get started as soon as possible, we've gathered 5 of the most useful AI tools for starting an e-commerce business below.
1. ChatGPT
First up is the industry giant ChatGPT, which you’ve probably already heard of. ChatGPT has thousands of uses that extend far beyond the world of e-commerce. ChatGPT has proven effective for producing content, writing product descriptions, and even answering customer questions in an efficient manner.
Another advantage of ChatGPT is that you can communicate with it just like you would with a human. If you have any questions, you can ask them and they will answer them in just a few seconds.
It is also possible to integrate ChatGPT's services directly into your webshop. Major e-commerce platforms such as Shopify offers apps, for example which can be used to connect AI chatbots powered by ChatGPT and feature support to generate, for example, product descriptions.
- Free version available.
- ChatGPT Plus: 20$ per month
2. Jasper
291% of all individual entrepreneurs in the American market are engaged in online sales. This trend is also visible in the Swedish market and more and more companies sells online today. A very effective tool that can help you connect with that group of entrepreneurs is Jasper. Jasper is primarily used to generate texts in copywriting, but can also be used to generate images and other types of texts. Unlike ChatGPT, Jasper also comes with over 50 templates that can help you generate exactly what you want. So you don't have to sit around and mess around with prompts yourself, but can use the tool to do it.
Another extra positive thing about Jasper is that it works great in over 30 different languages, of which Swedish is one of them. Unfortunately there is no free version right now, but you can try it completely free for 7 days before deciding on a possible purchase.
- Possibility to test for free for 7 days.
- Creator: 49$ per month.
- Teams: 125$ per month.
- Business: Customized price per month.
3. Canva
If you are going to start an e-commerce business, you will need images and design elements for your website. Instead of having to hire a graphic designer, you can use Canva to generate images with AI. It can generate completely new images, but you can also edit existing images with the tool. Here too, there are plenty of templates that make it easy to get the tool to do exactly what you want.
Canva is not just a pure AI tool, you can also use the service to edit images yourself, plan posts for your social media and much more. Simply a great tool with many uses.
- Free version available.
- Pro: 12.99$ per month.
- Teams (up to five people): 14,99$ per month.
4.AdCreative
A slightly narrower and more specific tool is AdCreative. Just as the name suggests, it is a tool that helps you create “ads”. It works by inserting your logo, your color profile and describes your businessThen AdCreative has everything it needs to help you generate ads for all your channels.
Advertising is important once you have your e-commerce site up and running. Without some form of advertising, it can be very difficult to attract any customers at all. If you don't have the budget to hire a marketing agency, this is a no-brainer.
- Possibility to try it for free for 7 days.
- Starting: 21$ per month.
- Premium: 44$ per month.
- Ultimate: 74$ per month.
- Scale-up: 111$ per month.
5. MarketMuse
Finally, we have MarketMuse, an AI tool that automates much of the research and evaluation of content you would otherwise have to do manually. Instead of subjectively trying to figure out what makes certain texts or images work better than others, MarketMuse can perform an objective analysis of the situation.
You can also use this tool to plan future content, do keyword research, analyze your competitors' content, and generate your own briefs. This way, you not only save a lot of time, but also get better results than if you were to do it yourself as a beginner.
- Free version available.
- Basic: 29$ per month.
- Pro: 39$ per month.
- Enterprise: 99$ per month.
E-commerce platforms with a wide range of apps for AI
In summary, the use of AI tools is becoming increasingly common in the e-commerce world. Today, there are hundreds of tools to use. In the same way that graphic designers, writers, and marketing experts have traditionally been employed, today you can use specific AI tools that are created for different purposes.
As AI tools for e-commerce and digital marketing develop, new integrations are also being created with the CMS and e-commerce platforms on the market. For those who are starting a new e-commerce business, it is important to choose a system solution for their online store that provides access to a wide range of ready-made integrations or so-called apps.
Generally speaking, it is wise to choose one of the most popular e-commerce platforms on the market that provides access to an app market. An app market can be most easily compared to Apple's App store, which gives users access to a variety of different programs that can be quickly downloaded and installed.
For e-retailers who want to quickly benefit from existing and upcoming AI solutions, it is a great advantage to be able to integrate these services into their online stores using appsSome of the most popular e-commerce platforms in Sweden that provide their users with access to an app marketplace are: WIX (+ 300 apps), BigCommerce (+100 apps) WooCommerce (+ 900 plugins), Shopify (+ 8000 apps).
By connecting AI tools to their website via apps, e-retailers can unlock the full potential of the programs. New apps are constantly being added that use AI for everything from upselling to customer support and the creation of product information such as product descriptions and product images. For those who are not familiar with it, ChatGPT is a good place to start, but if you really want to take your future e-commerce to the next level, it is best to use a platform that offers apps to integrate this type of tool directly into the online store.
Related links
- Survey Cisco
- Survey ehandel.se
- Shopify offers apps
- 29% of all individual entrepreneurs
- Canva to generate images with AI
- the most popular e-commerce platforms
- WIX (+ 300 apps)
- BigCommerce (+100 apps)
- WooCommerce (+ 900 plugins)
- Shopify (+ 8000 apps)
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