Cybertech Europe 2026-IT Industry Official Media Partner

The Swedes want Zlatan at the negotiating table – tops the list of dream mortgage negotiators

En undersökning visar att Zlatan Ibrahimovic toppar svenskarna drömförhandlare för bolån, följd av Anders Bagge och Mikael Persbrandt, där starka personligheter och beslutsamhet värderas högt.
the-swedes-want-to-have-zlatan-at-the-negotiation-table-tops-list-of-dream-negotiators-for-bolan the-swedes-want-to-have-zlatan-at-the-negotiation-table-tops-list-of-dream-negotiators-for-bolan
The Swedes want Zlatan at the negotiating table – tops list of dream mortgage negotiators – Published by IT-Branschen

Looking for a Shorter Overview?

Key Moments

Zlatan Ibrahimovic som drömförhandlare

Zlatan toppar listan tack vare sin starka vinnarskalle och självförtroende i bolåneförhandlingar.

Anders Bagge och Mikael Persbrandts popularitet

Bagge ses som ödmjuk och karismatisk medan Persbrandt uppfattas som tuff och kompromisslös.

Politiker och influencers bland förhandlarfavoriterna

Magdalena Andersson och Bianca Ingrosso rankas högt för sin erfarenhet och affärsförmåga.

Vad svenskar värderar i förhandlare

Starka personligheter med auktoritet, intelligens och beslutsamhet uppskattas för ekonomiska förhandlingar.

A new survey from Sambla shows that if Swedes had to choose, they would prefer to have football icon Zlatan Ibrahimovic to help them negotiate mortgage rates. The list of dream negotiators also includes Anders Bagge, Mikael Persbrandt and Magdalena Andersson.

Zlatan at the top – a winner's skull in the bank

Negotiating a mortgage rate with your bank can be a difficult and sometimes nerve-wracking task. According to a new survey from Sambla, where 1021 people answered which famous Swede they would most like to have by their side during negotiations, Zlatan Ibrahimovic tops the list. With his strong self-confidence and winning mentality, he is considered the perfect negotiator who would never back down.

En riktig vinnarskalle som vi ju vet aldrig viker ner sig – vare sig på eller vid sidan av planen.

– A real winner's mentality that we know never backs down – whether on or off the field. That may be the recipe for success in negotiations, too, says Marcus Sätherström at Collect.

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT

  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

Bagge and Persbrandt follow closely behind

In second place is Anders Bagge, one of Sweden's most popular personalities, known for his humility and strong charisma. Bagge is considered by many to be a trustworthy and stable negotiator. Close behind him is actor Mikael Persbrandt, who seems to have made an impression on the Swedes with his tough and uncompromising appearance.

– Anders Bagge is one of our most popular Swedes, while the others on the list feel like tough negotiators – everything from politicians to self-employed people like Bianca Ingrosso, explains Sätherström.

Politicians and influencers on the list

Magdalena Andersson, former Prime Minister and known for her solid political work, comes in fourth place. She is followed by Bianca Ingrosso, a successful influencer and entrepreneur, who with her sharp business acumen ranks fifth.

Other famous names that appear on the list include Kjell Bergqvist, Fredrik Eklund and Greta Thunberg. Politicians such as Ebba Busch and Ulf Kristersson also show that Swedes believe in politicians' ability to negotiate good terms.

What does the survey say?

The investigation shows that Swedes value strong personalities, both from the world of sports and politics, when it comes to negotiating financial terms. Whether it's Zlatan's unwavering attitude or Magdalena Andersson's experience in financial decision-making, Swedes look for a combination of authority, intelligence and determination in their dream negotiators.

Top 5 negotiators according to Swedes

  1. Zlatan Ibrahimovic – Sports profile
  2. Anders Bagge – Music producer & media profile
  3. Mikael Persbrandt – Actor
  4. Magdalena Andersson – Politician
  5. Bianca Ingrosso – Influencers

The list highlights a diversity of professions and personalities, showing that Swedes have a broad understanding of what it takes to negotiate the best terms in a difficult economic situation.

Related Posts

Sambla Group appoints Fredrik Carlson as Managing Director for Sweden

Sambla Group strengthens its Swedish organization by recruiting Fredrik Carlson as Managing Director for Sweden. He will be responsible for the commercial development and the company's…

Fashion and social media versus investment – new report reveals how women and men use apps differently

Framna's Mobile App Trends Report 2026 shows clear differences between women's and men's app usage in Sweden. Women mainly use fashion, shopping and social media apps while…

Sweden Leads Global Wage Increase with 5.6% Real Wage Increase: Key Factors Behind the Rise

Sweden has emerged as a global leader in real wage increases, with an impressive increase of 5.6% adjusted for inflation over the past year. This remarkable

Questions Answered

Vem toppar listan över drömförhandlare för bolån?

Zlatan Ibrahimovic toppar listan som flest svenskar skulle vilja ha vid sin sida.

Vilka kriterier värdesätter svenskarna hos en bolåneförhandlare?

Starka personligheter med auktoritet, intelligens och vinnarskalle är viktiga egenskaper.

Vilka andra kända svenskar finns med på förhandlarlistan?

Anders Bagge, Mikael Persbrandt, Magdalena Andersson och Bianca Ingrosso är på listan.

Varför anses Zlatan vara en utmärkt förhandlare?

Hans orubbliga attityd och vinnarskalle gör honom till en idealisk förhandlare.

Stay up to date with the most important news

By pressing the Subscribe button, you confirm that you have read and agree to our privacy policy and terms of use
  • Cybertech Europe 2026 cybersecurity conference in Rome with the IT industry as Official Media Partner
    Cybertech Europe 2026 is one of Europe's leading cybersecurity conferences, bringing together cybersecurity leaders, government officials, technology innovators, startups, investors, and enterprise decision-makers in Rome. The IT industry serves as an Official Media Partner, providing event coverage, executive interviews, industry insights, and cybersecurity news for Nordic and European audiences.
    ADVERTISEMENT

  • Maciek Szczesniak featured on IT-Branschen Wire Channel Magic Chats podcast banner
    Maciek Szczesniak appears on IT-Branschen Wire Channel Magic Chats, discussing leadership, innovation, digital transformation, and business services.
    SPONSORED

  • The IT industry Nordic technology media platform covering cybersecurity, cloud, AI, digital transformation, channel, MSP and enterprise IT news
    The IT industry is a leading Nordic technology media platform covering cybersecurity news, artificial intelligence, cloud computing, enterprise IT, digital transformation, managed services, channel partners, software development, telecommunications, data centers, IT infrastructure, technology leadership, business innovation, and emerging technologies. Through executive interviews, industry analysis, event coverage, thought leadership, product launches, vendor updates, and market insights, the IT industry connects technology decision-makers, CIOs, CISOs, CTOs, IT managers, MSPs, resellers, distributors, technology vendors, startups, and enterprise organizations across Sweden, Norway, Denmark, Finland, and Europe. Coverage includes cybersecurity trends, AI adoption, cloud strategy, enterprise software, networking, digital infrastructure, sustainability, compliance, governance, risk management, automation, data analytics, and future technology developments.
    OWN CONTENT

  • VORTIQ-X AI Governance helps companies transform AI into controllable and verifiable business value.
    VORTIQ-X is an AI Governance platform that helps organizations govern, verify, and create measurable business value from AI. The platform focuses on transparency, compliance, AI governance, and the effective use of AI in mission-critical processes.
    ADVERTISEMENT