Sambla Group appoints Fredrik Carlson as Managing Director for Sweden

Sambla Group strengthens its Swedish management organization by appointing Fredrik Carlson as Managing Director for Sweden. The recruitment is part of the company's long-term strategy to strengthen the local presence and accelerate continued growth in the Swedish market.

Fredrik Carlson will be responsible for leading the Swedish operations with a focus on commercial development, operational excellence and continued innovation. The recruitment is another step in Gather Groups work on building a strong country organization that will create increased value for both customers and partners.

– Sweden is a core market for Sambla Group, and strengthening our local leadership is a key part of our strategy. Fredrik brings a powerful combination of commercial acumen, operational experience and analytical acumen. His track record in financial services and fintech will be invaluable as we continue to grow and refine our offering in Sweden. I am very pleased to welcome him to the team,” says Hans Skruvfors, CEO of Sambla Group.

Fredrik Carlson connects to Sambla Group with solid experience from the Nordic region fintech– and the financial sector. Over the past four years, he has held several leadership roles at Yabie, including Managing Director and Chief Revenue Officer. There, he was responsible for sales, marketing and operations while building the company's analytics capabilities.

Prior to his time at Yabie, Fredrik Carlson worked in several analytical and leadership roles at Klarna, where he developed experience in payments, credit cards and digital financial services. He began his career as a management consultant at Capgemini with a focus on digital transformation and business development.

The accumulated experience makes him well equipped to lead Sambla Group's continued expansion in Sweden and develop the company's offering within loans and personal finance services.

I am very excited to join Sambla Group at this stage of the company's journey. The company has a strong position in the Nordic markets, a compelling customer offering and an ambitious strategy. I look forward to working together with the Swedish team and my colleagues in the group to accelerate our growth, strengthen our partnerships and deliver even better experiences for our customers, says Fredrik Carlson, newly appointed Managing Director for Sweden at Sambla Group.

The appointment marks Sambla Group's continued focus on the Swedish market while strengthening its position as one of the Nordic countries' leading players in digital comparison services for loans and personal finance. With a growing focus on technology, data and customer experience, the company continues to invest in both organization and innovation to meet the increasing demand for smart financial services.

About Sambla Group

Sambla Group is one of the Nordic countries' leading comparison services within loans and personal finance. Through innovative technology, data-driven analyses and financial guidance, the company helps people improve their finances and make more informed financial decisions. The company operates in several Nordic markets and works together with a broad network of banks and financial partners to offer competitive loan and financing solutions.