The retail and e-commerce sectors are undergoing one of the most dramatic transformations in decades. Shifts in consumer behavior, supply chain pressures, new technologies, and the rise of AI-driven personalization are reshaping how brands compete for attention, loyalty, and market share. Traditional retailers are reinventing themselves, digitally-oriented players are aggressively scaling, and entirely new business models are emerging.

During this event, we will explore what strategies will separate tomorrow's winners from the rest.

The retail and e-commerce sectors is undergoing one of the most dramatic changes in decades.

Changes in consumer behavior, supply chain pressures, new technologies, and the rise of AI-driven personalization are reshaping how brands compete for attention, loyalty, and market share.

Traditional retailers are reinventing themselves, digital-first players are aggressively scaling up, and entirely new business models are emerging.

During this event, we will explore what strategies will separate tomorrow's winners from the rest.

Katarzyna Molęda , vice-chairman, Swedish-Polish Chamber of Commerce – Welcome words

Michael Hermansson , international keynote speaker, author of 15 books – The Presentation Boost: How to Reach Your Customer Base

Yvonne Magnusson , CEO, shiftretail@CFM AB – The AI-powered future of retail: Winning in the age of agentic commerce

Maciej Biesiada , CEO, Biesiada Invest – Boosting an Iconic Brand: Reinventing Duka for a New Era

Aleksandra Gepert , Senior Consulting Lead, Clouds On Mars – Winning retail with AI starts before AI: Data, ontology, and leadership as competitive advantages

Hanna Karppi , Head of Digital Inclusion, Nexer Digital – Inclusion as a driver of growth in retail and e-commerce

Adam Morawski , founder MORAWSKI & PARTNERS International Lawyers – Retail Ready: Foreign Brands Settle in Poland. Case Study: 2 Lululemon Stores Open in Warsaw

Panel Discussion: The Next Retail Revolution: What Will Define Success Including: Raluca Tătărușanu , Vice President Sales EMEA&APAC, Druid AI , Monika Ferreira , Founder, Strategic Advisor, Franchise 2.0 Growth & Management Model Creator, Scaling Up Strategist, Pingis Ingegerd Anna Kristina Berg-Hadenius , Chairman of the Board, by Benson , e-commerce entrepreneur,

Jacek Ziolkowski , Adam Rogowski , Co-CEOs, Swedish-Polish Chamber of Commerce – “Concluding remarks”

Networking

Moderator: Sofia Valentin , CEO, JOY Shop
E-marketing: Jesper Regula , e-marketing manager, Swedish-Polish Chamber of Commerce

Retail and e-commerce: who wins and who loses? A free event

September 21, 2026, at 13:00-15:30 CET

Generator Stockholm, Torsgatan 10, and online

Registration:

Personal presence: https://lnkd.in/dj2fBeDr

Online presence: Please register via LinkedIn.