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Event Trends 2026 – New trend report on small-scale and well-timed events winning over large conferences | IT Industry

Event Marketing
Events

New trend report on small-scale and well-timed events winning over large conferences

En ny rapport från Lyyti visar att småskaliga och välplanerade event med tydligt fokus tar över från stora konferenser, där kvalitet, timing och mätbar effekt är avgörande för framgång.

byIT-Branschen

February 17, 2026

New trend report on small-scale and well-timed events winning over large conferences

Physical events increasingly important: “We'd rather meet in front of the fire than on the screen”

Lyyti: The majority ignores event invitations completely

SuperOffice acquires Lyyti and strengthens CRM in the Nordics

AI and growth in focus at HubSpot Engage Nordics 2026

Business Tech is now launched – a new trade fair for the business technology of the future

IT Industry: Prelaunch project transforming digital campaigns with geotargeting and retargeting for lead generation

UP NEXT

Physical events increasingly important: “We'd rather meet in front of the fire than on the screen”

Stay up to date with the most important news

Event Marketing

New trend report on small-scale and well-timed events winning over large conferences

Physical events increasingly important: “We'd rather meet in front of the fire than on the screen”

Lyyti: The majority ignores event invitations completely

SuperOffice acquires Lyyti and strengthens CRM in the Nordics

AI and growth in focus at HubSpot Engage Nordics 2026

Business Tech is now launched – a new trade fair for the business technology of the future

IT Industry: Prelaunch project transforming digital campaigns with geotargeting and retargeting for lead generation

UP NEXT

Physical events increasingly important: “We'd rather meet in front of the fire than on the screen”